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Friday, September 17, 2021

Why Are There $1,500 Tickets Being Sold For the Tony Awards? by Andrew Lowy

Next Sunday’s Tony Awards bring mixed feelings for an industry that has been on the edge for 18 months. Many in the industry have returned to work in the last few months in the ramp up to …

SOURCE: Theatre 2050 at 08:30AM

Tuesday, June 15, 2021

Eight Lessons We’re Going to Learn From the 2021-2022 Theater Season by Andrew Lowy

As Theatre 2050 celebrates our one-year anniversary, we wanted to look towards the future to explore what we think will happen this year and how we can learn from the theatre’s pandemic-er…

SOURCE: Theatre 2050 at 11:02AM

Wednesday, May 5, 2021

Nine Ways to Help the Theatre Industry Now by Andrew Lowy

In the coming weeks, we will reportedly hear about fall return dates for Broadway, as well as many regional theaters around the country. This is an exciting prospect after the theater’s lo…

SOURCE: Theatre 2050 at 10:35AM

Thursday, April 8, 2021

Breaking Down Andrew Yang’s Performing Arts Revival Plan by Andrew Lowy

This week, New York City mayoral candidate Andrew Yang released a Performing Arts Revival Plan. It’s an ambitious wish list of tactics to help NYC cultural institutions return following th…

SOURCE: Theatre 2050 at 12:31PM

Tuesday, March 23, 2021

The Next Frontier of the Theatre Industry is Emerging in the Virtual Space by Andrew Lowy

With COVID-19 shutting down theater buildings, theatre artists have shifted their creativity towards producing digital theatre at a scale not seen prior to the pandemic. This is a trend that…

SOURCE: Theatre 2050 at 10:33AM

Wednesday, March 10, 2021

Reflections On A Year Without Theatre by Andrew Lowy

This week marks one year since theaters were forced to close at the start of the COVID-19 pandemic. Thinking back to one year ago, who could have imagined that one year later, the theaters w…

SOURCE: Theatre 2050 at 12:23PM

Wednesday, February 24, 2021

Broadway Needs A Gift Card System by Andrew Lowy

Over the last thirty years, one of the best ways that businesses have been able to increase revenue without directly selling a product or service has been selling gift cards. Consumers enjoy…

SOURCE: Theatre 2050 at 10:01AM

Friday, February 5, 2021

Interview on the Putting Together Podcast by Andrew Lowy

The post Interview on the Putting Together Podcast appeared first on .

SOURCE: Theatre 2050 at 10:54AM

Tuesday, January 26, 2021

Interview On the Broadwaysted Podcast by Andrew Lowy

The post Interview On the Broadwaysted Podcast appeared first on .

SOURCE: Theatre 2050 at 11:18AM

Friday, January 22, 2021

How the IDNYC Card Can Bring Audiences Back to Broadway by Andrew Lowy

As Broadway charts its hopeful 2021 return, bringing audiences back into our theaters is initially projected to be a huge challenge. After so much time apart, as a society we will need to ea…

SOURCE: Theatre 2050 at 10:26AM

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