All stories by Brian Steinberg on BroadwayStars

Thursday, March 4, 2021

Nickelodeon Set to Expand ‘SpongeBob SquarePants’ With ‘Patrick Star’ Series by Brian Steinberg

Brian Robbins walked into a meeting where executives were deciding whether kids-media giant Nickelodeon should pick up “SpongeBob SquarePants” for a twelfth cycle, and asked what he thou…

Linked From Variety at 07:41AM
Tuesday, March 2, 2021

Disney Spotlights Ad Tech in Bid to Court Madison Avenue by Brian Steinberg

The company that usually talks to advertisers about properties like “Grey’s Anatomy,” “Get Up!”  and Goofy spent some time last week chatting with them about technologies that wil…

Linked From Variety at 11:12AM
Tuesday, February 23, 2021

Disney Shares Spike as Investors Cheer Launch of Star Video-Streaming Service by Brian Steinberg

Shares in Walt Disney Co. rose for a second straight day as investors were encouraged by its official launch of a new streaming-video service aimed at consumers of general entertainment in E…

Linked From Variety at 01:37PM
Sunday, February 7, 2021

How Bruce Springsteen Agreed To Do a Super Bowl Commercial for Jeep by Brian Steinberg

After driving “Thunder Road” for decades, Bruce Springsteen is taking a detour on Madison Avenue. The musician known as “The Boss” will command two minutes of commercial time in Supe…

Linked From Variety at 02:17PM
Thursday, March 7, 2019

Disney Open to Running More Spanish-Language Ads on English-Language TV (EXCLUSIVE) by Brian Steinberg

When Verizon wanted to speak to viewers of the recent Oscars broadcast in Spanish, ABC had to change its rules to make it happen. Now the Disney-owned network is willing to do it again. The …

Linked From Variety at 10:20AM
Tuesday, March 6, 2018

Nickelodeon Will Revive ‘Blue’s Clues’ by Brian Steinberg

Nickelodeon is whistling for one of TV’s most famous dogs to come home and win over a new generation of kiddie viewers.  It’s not Rin-Tin-Tin or Lassie, nor it is Brian Griffin or Trium…

Linked From Variety at 04:00PM
Friday, January 26, 2018

E-Sports Deal Puts EA’s ‘Madden NFL’ on ESPN, Disney XD by Brian Steinberg

 E-sports are coming to ESPN2 and other Disney properties as part of a new deal brokered between Electronic Arts, the National Football League and ESPN. Electronic Arts will partner with ES…

Linked From Variety at 10:42AM
Friday, December 15, 2017

Disney’s Advertising Empire Could Get More High-Tech After Fox Purchase by Brian Steinberg

Walt Disney is likely to gain more traction on Madison Avenue. With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its …

Linked From Variety at 09:51AM
Thursday, December 14, 2017

As Disney Catches Fox, What’s Next for Comcast? by Brian Steinberg

Comcast chairman Brian Roberts turned heads in 2004, when his cable company launched an unsolicited $54 billion bid for the Walt Disney Co. Today,  Roberts no doubt had mixed feelings watch…

Linked From Variety at 03:20PM

Fox’s Regional Sports Outlets Could Serve as Balm for Disney’s ESPN by Brian Steinberg

Disney’s $52.4 billion stock deal to acquire a good chunk of 21st Century Fox will give the backer of Disneyland new heft around the globe, including places like Europe and India. But …

Linked From Variety at 02:01PM

Disney-Fox Aftermath: A Roaring Mouse Could Force Rivals to Get Bigger by Brian Steinberg

It’s not a small world, after all. The Walt Disney Company, stocked to the gills with ESPN, the ABC television network, the Pixar studio, and the Marvel superhero franchise, was alread…

Linked From Variety at 11:27AM

Disney to Buy 21st Century Fox Assets for $52.4 Billion in Historic Hollywood Merger by Brian Steinberg

The Walt Disney Co. has set a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire. The deal between Disney …

Linked From Variety at 07:04AM
Tuesday, December 5, 2017

Shares of 21st Century Fox Rise on Latest Report of Possible Disney Buy by Brian Steinberg

Shares of 21st Century Fox rose moderately in early trading Tuesday after CNBC added new fuel to speculation that the Murdoch-controlled company would sell a significant chunk of its assets …

Linked From Variety at 11:02AM
Saturday, December 2, 2017

Disney Is Back in the Hunt for Parts of 21st Century Fox by Brian Steinberg

Walt Disney and 21st Century Fox have re-started more serious discussions that could result in the owner of ABC and ESPN picking up pieces of the empire controlled by the Murdoch family, acc…

Linked From Variety at 02:10PM
Tuesday, October 17, 2017

Fox Enlists iHeartMedia to Boost Musical Competition ‘The Four’ by Brian Steinberg

Fox Broadcasting, which enjoyed one of its most successful periods when it aired “American Idol,” said it would make a new foray into the music-competition genre by launchingR…

Linked From Variety at 12:00PM
Thursday, October 5, 2017

Disney, Altice Strike New Carriage Deal by Brian Steinberg

Walt Disney Company and Altice said they had come to new terms on a carriage deal that will keep ESPN, ABC and Disney Channel, among other networks available to thousands of households in th…

Linked From Variety at 05:03PM
Tuesday, October 3, 2017

Disney CEO Bob Iger Decries Las Vegas Shooting: ‘A Huge Crisis for Our Country’ by Brian Steinberg

Walt Disney CEO Bob Iger spoke out forcefully about the recent mass shooting in Las Vegas, calling the violence a “human tragedy of huge proportion” and noting the incident is in…

Linked From Variety at 05:18PM
Friday, September 22, 2017

Disney Says Carriage Talks With Altice Could Reach Impasse by Brian Steinberg

Disney and the cable company once known as Cablevision are at it again. The two companies, whose fractious carriage negotiations in 2010 resulted in viewers in New York and Connecticut missi…

Linked From Variety at 07:00PM
Sunday, July 23, 2017

Disney’s Split With Jake Paul Spotlights Challenge for Social-Media Sensations by Brian Steinberg

Actor and vlogger Jake Paul had a good thing going: a burgeoning audience for his antics on social media and a group of die-hard fans who enjoyed his presence on the kooky Disney Channel pro…

Linked From Variety at 03:10PM
Monday, July 17, 2017

Disney Hopes ‘Duck Tales’ Will Quack for a New Generation by Brian Steinberg

Huey, Dewey and Louie have always had things pretty good. They are, after all, Disney characters. But they’ve never had it quite like this. When “Duck Tales,” the long running syndicat…

Linked From Variety at 09:45AM
Monday, May 22, 2017

Cable-News Scrambles to Cover Ariana Grande Concert Tragedy by Brian Steinberg

MSNBC and Fox News Channel shook up their primetime schedules in the wake of a tragic explosion outside Manchester Arena during an Ariana Grande concert in the United Kingdom Monday that is …

Linked From Variety at 10:49PM
Thursday, April 27, 2017

NBCUniversal, Broadway Video Will Partner to Make Comedy Content for Advertisers by Brian Steinberg

Broadway Video is best known for its many famous productions: “Saturday Night Live,” “The Tonight Show Starring Jimmy Fallon,” “Late Night With Seth Meyers̶…

Linked From Variety at 09:30AM
Monday, April 3, 2017

NPR Sets Launch of ‘Up First’ Morning Podcast by Brian Steinberg

NPR has a new “Morning Edition” at the ready. Starting Wednesday, April 5th, the public broadcaster will release “Up First,” a ten-minute daily news podcast culled f…

Linked From Variety at 12:00PM
Thursday, March 16, 2017

‘Empire’ Building: Pepsi Returns In and Around Fox’s Musical Drama by Brian Steinberg

After inserting itself into the plot of one of TV’s most-watched dramas in 2015, Pepsi hopes to rule Fox’s “Empire” anew. The popular beverage maker raised eyebrows w…

Linked From Variety at 09:30AM
Thursday, March 2, 2017

Nickelodeon Rouses SpongeBob, Green Slime, ‘Lip Sync Battle’ and Gwen Stefani to Lure Upfront Dollars by Brian Steinberg

TV’s annual upfront sales season isn’t child’s play to the executives who run Nickelodeon. The kids-focused media unit, the largest division of parent Viacom, moves into the TV industr…

Linked From Variety at 05:00PM
Tuesday, February 28, 2017

As ‘Kids’ Upfront’ Kicks Off, Disney Woos Madison Avenue by Brian Steinberg

Disney is hoping to find new reason for Sofia the First and K.C. Cooper to smile: The company anticipates healthy demand for advertising as the TV industry ushers in the earliest part of the…

Linked From Variety at 09:00AM
Wednesday, February 8, 2017

Disney Sets New Ad-Sales Structure for ABC, Freeform, Disney Channels by Brian Steinberg

Disney said it would revamp the way it sells ABC, Freeform and its Disney entertainment cable networks to advertisers, in the hopes of getting more sponsors to purchase ad time across many o…

Linked From Variety at 02:30PM
Tuesday, January 31, 2017

Paramount, Disney, Universal Expected to Launch Super Bowl Movie Ads by Brian Steinberg

Hollywood is getting ready to tackle the Super Bowl as hard as longstanding sponsors like PepsiCo and Anheuser-Busch InBev. Disney’s studios, NBCUniversal’s Universal and Viaco…

Linked From Variety at 03:06PM
Wednesday, January 25, 2017

Disney Mulls Ad Sales Overhaul for ABC, Freeform, Disney Channels (EXCLUSIVE) by Brian Steinberg

Disney is considering a revamp of how it sells some of its most popular outlets to Madison Avenue. Under one plan being discussed, the company would place a single executive in charge of adv…

Linked From Variety at 10:40AM
Wednesday, November 16, 2016

Disney Says ‘Doc McStuffins’ Will Return for Fifth Season by Brian Steinberg

Fans of Doc McStuffins, the extremely popular animated African-American girl who fixes broken toys on the Disney Junior cable network, can breathe a sigh of relief. Her series has been renew…

Linked From Variety at 11:00AM
Thursday, June 30, 2016

Questlove Joins Board of New York Public Radio by Brian Steinberg

New York Public Radio, the backer of two New York public-radio stations as well as podcasts featuring hosts such as Alec Baldwin and Jessica Williams, said it added drummer and “Tonigh…

Linked From Variety at 02:34PM

All that Chat

Oct 06, 2019: Slave Play
Oct 17, 2019: The Sound Inside - Studio 54
Feb 01, 2020: The Minutes
Mar 31, 2020: Diana - Longacre Theatre
Apr 19, 2020: Sing Street - Lyceum Theatre