Tuesday, September 20, 2011
Infographics are really hot right now. Seems like they are everywhere, and some of them are really interesting. In terms of niche marketing, our goal is to figure out who our market is, and …
SOURCE: Rebecca Coleman at 12:40PMFriday, September 16, 2011
I have one word for my fall, and that word is BUSY! I’m cutting way back on my publicity work, partly because my teaching and workshop schedule is very, very full. Here’s a look …
SOURCE: Rebecca Coleman at 12:54PMWednesday, September 14, 2011
I do love a good podcast. You see, I have this thing about multi-tasking. For better or for worse, I feel like I’m slacking unless I’m pretty much doing at least two things at on…
SOURCE: Rebecca Coleman at 12:00PMSunday, September 11, 2011
A couple of days ago, I received this email from Scott Heiferman, the Co-Founder and CEO of Meetup.com. Meetup.com is a powerful example of the good that came from the horrific events …
SOURCE: Rebecca Coleman at 11:30AMFriday, September 9, 2011
For your Friday Facebook pleasure, a collection of some of my favorite recent posts about Facebook: 13 Hot Facebook Marketing Tips from the Top Pros The Social Media Examiner is a great blog…
SOURCE: Rebecca Coleman at 10:44AMWednesday, September 7, 2011
Gwdion is one of those guys whom I would have never met were it not for Twitter. And is therefore one of the reasons I love Twitter so much. Gwdion is a DC-based playwright, and is very acti…
SOURCE: Rebecca Coleman at 11:09AMMonday, September 5, 2011
Obsessed. Completely in love and obsessed with a new social network. I need to shout it from the blog. I don’t know if you ever did this, but at various times in my life, I have create…
SOURCE: Rebecca Coleman at 12:35PMFriday, September 2, 2011
In July, I put up this post: Three Twitter Analytics Tools. At that moment, I had just been using this new Twitter analytics tool called Crowdbooster for a couple of days. I’ve had the…
SOURCE: Rebecca Coleman at 10:42AMWednesday, August 31, 2011
Here in Vancouver, as a theatre producer, one of your greatest challenges is simply finding space. We have two major theatre companies, The Vancouver Playhouse and the Arts Club, that own th…
SOURCE: 2AMT at 01:55PMContent is King. Always add value. Make your blog sticky. I hear these things come flying out of my mouth when I’m teaching. Check into almost any blog on social media, and you’l…
SOURCE: Rebecca Coleman at 10:16AMMonday, August 29, 2011
I have to confess, it’s kind of my job to keep up on the latest social media advances, but Facebook is boggling even my mind these days. There have been so many changes and upgrades to…
SOURCE: Rebecca Coleman at 10:18AMFriday, August 26, 2011
A couple of weeks ago, I was reading the Museum 2.0 blog, and I came across this post: No! More! Exclamation! Points! Yikes. I sunk into my chair. I use exclamation points way too much. Smil…
SOURCE: Rebecca Coleman at 10:09AMWednesday, August 24, 2011
Social Media Marketing: it’s a brave new world. As an artist or a small business owner, you are probably feeling increasing pressure to get involved with social media. You hear warning…
SOURCE: Rebecca Coleman at 10:29AMMonday, August 22, 2011
Quick!! What company is this? And this?? Uh-huh. I’ve written more than a few posts about branding: Does Your Book Match its Cover, “I Need a Starbucks,” Less…
SOURCE: Rebecca Coleman at 10:34AMFriday, August 12, 2011
I met Kevin Knebl through my dear friend Trilby Jeeves, and, while recognized as the go-to guy for LinkedIn, he kindly agreed to be interviewed for my blog. The post was called Making the Mo…
SOURCE: Rebecca Coleman at 11:49AMWednesday, August 10, 2011
Here are two things you may or may not know about me: I am a huge believer in niche marketing I inherited my dad’s eyebrows (bad) and his dimples (good) What do these things have in co…
SOURCE: Rebecca Coleman at 11:09AMMonday, August 8, 2011
I met Sandra Oldfield back in February at the Eat.Drink.Tweet Conference in Penticton. A special conference held for foodies, winemakers and other folks in the culinary tourism industry, it …
SOURCE: Rebecca Coleman at 10:40AMFriday, August 5, 2011
As I begin to transition more and more into teaching and training in social media, and away from doing publicity, I find myself struggling more and more with self-promotion. As a freelance p…
SOURCE: Rebecca Coleman at 10:38AMWednesday, August 3, 2011
A couple of weeks back, Susan Elcox posted this on my Facebook Page (which, kids, if you haven’t headed over and “Liked” yet, well, you should. Smooth, hey?): To do researc…
SOURCE: Rebecca Coleman at 10:27AMMonday, August 1, 2011
I‘ve know and admired Devon Smith for the last couple of years. We met on Twitter. What I love about Devon is that she is a numbers gal: in this nebulous world of social media marketin…
SOURCE: Rebecca Coleman at 06:58AMFriday, July 22, 2011
Every year around this time, I have the same conversation with myself: It’s the summer! You don’t have as many contracts! That means you have more time to work on your own busine…
SOURCE: Rebecca Coleman at 10:54AMWednesday, July 20, 2011
The other day, Mary posted this question on my Facebook page: So, Mary, this one’s for you. I did a bunch of highly unscientific research, namely, I put Mary’s question out to my…
SOURCE: Rebecca Coleman at 10:51AMMonday, July 18, 2011
I gave an interview last week with a Burnaby publication, and one of the questions they asked was “how can you track/prove that your social media is producing results and converting in…
SOURCE: Rebecca Coleman at 09:53AMFriday, July 15, 2011
Those words come out of my mouth. A lot. There are a lot of Rebeccas: there’s the theatre publicist, the teacher, the consultant. Then there’s the Rebecca that runs her current b…
SOURCE: Rebecca Coleman at 10:24AMWednesday, July 13, 2011
It all started innocently enough. Last weekend, I headed down to a local, free music event being held here in Vancouver. While there, I ran into a bunch of friends, and then consequently hun…
SOURCE: Rebecca Coleman at 10:21AMMonday, July 11, 2011
I have recently discovered Mad Men. It started at Christmas, but I’ve now watched the entire series to date. If you’ve not watched Mad Men yet, the show is a drama that follows t…
SOURCE: Rebecca Coleman at 10:51AMFriday, July 8, 2011
I don’t often use my blog as a platform for causes, but occasionally, when there a is a cause very close to my heart, I will. I met Kelly-Ruth Mercier last fall, when she was directing…
SOURCE: Rebecca Coleman at 10:27AMWednesday, July 6, 2011
Social Media is an investment of time. If you start up a new business, you have to invest in it. When I started my business, I got a website, some business cards, and some equipment for my n…
SOURCE: Rebecca Coleman at 11:21AMMonday, July 4, 2011
I often get the question: “what’s the difference between Tumblr and WordPress?” Tumblr (short for Tumblog) is much like WordPress: also a web-based blogging platform, also …
SOURCE: Rebecca Coleman at 11:03AMFriday, July 1, 2011
For the last two days, the interwebz have been buzzing about the latest thing to be launched in the world of Social Networking: Google Plus. You may have noticed that a few weeks ago, Google…
SOURCE: Rebecca Coleman at 10:52AMWednesday, June 29, 2011
If you are in the arts, you’ve probably already seen this video clip from Sun Media, where Krista Erickson interviews Margie Gillis, a well-respected dancer, teacher and choreographer …
SOURCE: Rebecca Coleman at 10:41AM 
