Wednesday, February 22, 2012

Who is WestEndProducer? by Richard Le Cocq

Over the pond in London, the theatre community is a buzz about one thing. Not who will win the Olivier Awards or how the Olympics will affect audience attendance? No, the theatre community i…

SOURCE: the Situation at 11:54PM
Thursday, December 15, 2011

Digital Trends and Predictions for 2012 by Richard Le Cocq

So, 2011 is nearly over and looking back at the posts from last year and the issues we talked about, it’s hardly any time at all in the fast-paced world of digital. We have a new socia…

SOURCE: the Situation at 07:16PM
Monday, October 24, 2011

Taxi! Take to me Broadway! by Ken Davenport

Did you know there are over 13,000 yellow cabs in NYC? And over 50,000 drivers? And guess what the #1 form of transportation is for a tourist in our fair city? Yep, it's a taxi. Si…

SOURCE: the Situation at 03:57PM
Wednesday, October 12, 2011

A Broadway Top 40 by Ken Davenport

Every week, Ryan Seacrest counts down the Top 40, in a tradition handed to him by the shaggy-voiced Casey Casem. It's a weekly "hit-list" that I listened to as a kid, and millions more list…

SOURCE: the Situation at 08:36AM
Monday, September 26, 2011

In a business about tourists, are we forgetting the locals? by Ken Davenport

When 65% of our audience is from "out-of-town", there's no question as to how we should overweight our marketing and product development strategies in order to achieve commercial success (if…

SOURCE: the Situation at 05:47PM
Monday, September 19, 2011

Broadway is only as good as the people in it. by Ken Davenport

When I was a kid I collected baseball cards of my favorite players. When I was a kid I had posters of my favorite movie stars on my walls. When I was a kid . . . I didn't know one Broa…

SOURCE: the Situation at 05:14PM
Wednesday, September 14, 2011

What’s holding social media back by Damian Bazadona

Is it just me or does the whole discussion surrounding around “social media marketing” getting annoying . “The consumer is in control”, “It’s quality, not quantity”, “listen…

SOURCE: the Situation at 10:03AM
Tuesday, September 13, 2011

Miramax turns to Facebook as a distribution platform by Damian Bazadona

Miramax announced today that it will begin selling and renting movies through Facebook. They have added what they are calling an interesting twist which is the ability for people to chat an…

SOURCE: the Situation at 04:18PM
Monday, September 12, 2011

What we can learn from “Jersey Shore”. by Ken Davenport

Yep, believe it or not, there is something to be gained from those guidos and guidettes that have four-ways in tequila-filled jacuzzis. I watched a few minutes of the super-successful s…

SOURCE: the Situation at 10:39AM

Luxury travel rebounds by Damian Bazadona

The economy is tanking, right? Well, depends on who you talk to. A recent analysis of American Express affluent card holders shows that the luxury market has actually recovered from the re…

SOURCE: the Situation at 08:28AM
Friday, September 9, 2011

Search Engine Marketing Manager – Situation Interactive by Damian Bazadona

Situation Interactive is an award-winning, innovative interactive agency specializing in live entertainment. We have been the recipients of numerous interactive awards most recently winning…

SOURCE: the Situation at 04:11PM

Junior Web Designer – Situation Interactive by Damian Bazadona

Situation Interactive, named one of Crain’s 2010 Top Places to Work in NYC, is an award-winning digital marketing agency specializing in live entertainment. We’re looking for a standout…

SOURCE: the Situation at 04:10PM

Rockstar Senior Designer – Situation Interactive by Damian Bazadona

Situation Interactive, named one of Crain’s 2010 Top Places to Work in NYC, is an award-winning digital marketing agency specializing in live entertainment. We’re on the lookout for a S…

SOURCE: the Situation at 04:09PM

Zagat gets a whole lot more relevant by Damian Bazadona

Fans of geolocation marketing must be smiling today. I am. Google has just announced their acquisition of the well-known restaurant guide Zagat Survey. Personally, I think it’s a gre…

SOURCE: the Situation at 08:42AM
Thursday, September 8, 2011

Tablet usage on the rise by Damian Bazadona

Here’s some interesting data on tablet usage. 1 in 10 folks in the US now own a tablet and we can expect more growth over the coming years. Where the line is drawn between traditiona…

SOURCE: the Situation at 08:54AM
Wednesday, September 7, 2011

Magazine ads that ‘wow’ by Damian Bazadona

Here’s a great article from the folks at Adweek that profiles some of the best advertising in the world of magazines. There’s some incredible stuff here and, to me, highlights s…

SOURCE: the Situation at 07:25AM
Tuesday, September 6, 2011

Movie folks look to Google for answers by Damian Bazadona

Here’s an interesting read on the rise of Google’s influence on the movie industry. It essentially shows a solid uptick of search queries for films well before their release dat…

SOURCE: the Situation at 08:11AM
Sunday, September 4, 2011

NY Giants tackle Twitter by Damian Bazadona

I’m happy to see the NFL finally embracing social media rather than labeling it as a major distraction.  The greatest team in the NFL, the NY Giants (yes, I’m biased), will …

SOURCE: the Situation at 09:59PM
Tuesday, August 16, 2011

Top 5 Broadway myths that need to be debunked. by Ken Davenport

Quick!  You just got stung on the leg by a jellyfish!  What do you do? Pretend your limb is a pregnancy test and pee on it, right? Wrong.  Pee is not a remedy for a jellyfish sting.  It&…

SOURCE: the Situation at 10:42AM
Monday, August 1, 2011

Have you heard about Broadway-Con? by Ken Davenport

You haven't heard about Broadway-Con? It's a convention like the unbelievably popular Comic-Con.

SOURCE: the Situation at 02:07PM
Monday, July 18, 2011

Entertainment about Entertainment can be financially entertaining. by Ken Davenport

If you've got a product that already has market interest, another way to boost that interest is to create supporting products that might appeal to either a new demographic, or more important…

SOURCE: the Situation at 11:33AM
Tuesday, July 5, 2011

What does Atari have to do with theatergoing? by Ken Davenport

I'm 38 years old. That puts me about 7-10 years away from entering the prime theatergoing age, according to recent demographics. The video game generation is about to become the theatergoing…

SOURCE: the Situation at 11:46AM
Wednesday, June 22, 2011

Great Leaders on Broadway by Damian Bazadona

This past May marked the 10 year anniversary since Situation Interactive was officially founded.  Over the past ten years, I’ve had the great pleasure to work on hundreds of live entertai…

SOURCE: the Situation at 05:13PM
Monday, June 20, 2011

Do you have the guts to market your competition? by Ken Davenport

Whenever I visit a city around the country or around the world, I take a look at the theatrical landscape . . . especially online. I spend some time surfing for sites where I can get inform…

SOURCE: the Situation at 03:26PM
Monday, June 6, 2011

Is social networking hurting sales? by Ken Davenport

I got an email blast for a Broadway show the other day that made me wonder whether or not we're putting too much emphasis on the "like" or the "follow" call to action that is appearing on ev…

SOURCE: the Situation at 04:55PM
Monday, May 23, 2011

Why I love In-N-Out Burger . . . and it’s not the fries. by Ken Davenport

The fries are good, and the burgers are better. But the real reason I love In-N-Out is the secret sauce. And I'm not talking about the stuff they put on their meat.

SOURCE: the Situation at 05:44PM
Monday, May 9, 2011

How to keep your marketing fresh using today’s topics. by Ken Davenport

The marketing gold star of the week goes to Theaterworks in Hartford, CT for reminding us that one way to get attention for your show is to look at what else your audience is paying attentio…

SOURCE: the Situation at 03:53PM
Monday, April 25, 2011

You can’t come to my reading? I’ll bring my reading to you. by Ken Davenport

I got in a great convo with a theater lover/great business guy the other day about the pros and cons of taping theatrical performances.

SOURCE: the Situation at 07:31PM
Monday, April 11, 2011

Merch madness means you’re mad if you don’t have merch. by Ken Davenport

I've worked on some stinkers of shows. And you know what? No matter how short the run, we've always sold some t-shirts.

SOURCE: the Situation at 04:50PM
Monday, March 28, 2011

It’s raining customers…hallelujah. by Ken Davenport

We’re lucky. We know there’s a market for what we do. We know there are thousands upon thousands of people that want to see the theater every single day.

SOURCE: the Situation at 04:06PM
Thursday, March 24, 2011

Which Broadway reviews matter most? by Damian Bazadona

It’s that time of year again. In the next few months, a slew of shows will open on Broadway. The entire team – cast, creative, producers, marketers, investors, management – will sit …

SOURCE: the Situation at 02:16PM

All that Chat

2023-2024 BROADWAY SEASON
May 30, 2023: Grey House - Lyceum Theatre
Jun 26, 2023: Just For Us - Hudson Theatre
Jul 24, 2023: The Cottage - Hayes Theater
Nov 16, 2023: Spamalot - St. James Theatre
Dec 18, 2023: Appropriate - Hayes Theater
Mar 07, 2024: Doubt - Todd Haimes Theatre
Apr 14, 2024: Lempicka - Longacre Theatre
Apr 17, 2024: The Wiz - Marquis Theatre
Apr 18, 2024: Suffs - Music Box Theatre
Apr 25, 2024: Mother Play - Hayes Theater
Jun 10, 2024: The Drama Desk Awards