Wednesday, March 28, 2012
Here's an idea . . . In all fairness, I'm not even sure websites can do this yet. Well, I'm sure they can, but I'm not sure they are doing this yet. I know our industry isn't . . ....
SOURCE: The Producer's Perspective at 11:00AMHere’s an idea . . . In all fairness, I’m not even sure websites can do this yet. Well, I’m sure they can, but I’m not sure they are doing this yet. I know our indu…
SOURCE: The Producer's Perspective at 11:00AMTuesday, March 27, 2012
If Spring is in the air, then that means festival season is right around the corner. What festivals, you ask? Well, we've got NYMF, The Fringe, the Midtown Fringe, The AFO, and by the time I…
SOURCE: The Producer's Perspective at 11:00AMMonday, March 26, 2012
So, as a person who can't stand the gym unless it involves a basketball, I forced myself to get a personal trainer recently . . . who then forces me to do things I can't stand. But so far, s…
SOURCE: The Producer's Perspective at 11:00AMThe following are the Broadway Grosses from the week ending March 25, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $584,981 6,828 83.19% $85.67 CHICAGO $566,644 7,179 83.…
SOURCE: The Producer's Perspective at 10:45AMSunday, March 25, 2012
Oooh, what a good giveaway we've got this week! Fresh off it's set of raves, Once has set the stage for one of my favorite things - a big David vs. Goliath type Tony Battle, where a small in…
SOURCE: The Producer's Perspective at 11:00AMFriday, March 23, 2012
I'll admit . . . sometimes when I start something, I know it's going to miff a few folks. But boy, I had no idea that our tweet seat experiment at Godspell would attract so much attention. W…
SOURCE: The Producer's Perspective at 11:00AMThursday, March 22, 2012
The most recent set of Broadway stats had international tourists at about 14% of the entire Broadway audience. While not a majority, it's still a good chunk (and it was actually down this pa…
SOURCE: The Producer's Perspective at 11:00AMWednesday, March 21, 2012
Spring has arrived and so has the first play of our reading series! As you know (or maybe you don't, if you're a new subscriber), we get a lot of submissions here at the office, so three tim…
SOURCE: The Producer's Perspective at 11:00AMTuesday, March 20, 2012
Ooooh, here's a fun tip that I started using months ago that has already started paying dividends. Broadway and Off-Broadway shows are fully engaged in the variable pricing war. We used to e…
SOURCE: The Producer's Perspective at 11:00AMMonday, March 19, 2012
If you've ever hung around me outside of NYC, then you know I've been known to drool at the site of a Chili's. Maybe it's the bottomless chips & salsa, maybe it's the bottomless cokes, b…
SOURCE: The Producer's Perspective at 11:00AMThe following are the Broadway Grosses from the week ending March 18, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $653,421 7,595 92.53% $86.03 CHICAGO $610,188 7,333 84.…
SOURCE: The Producer's Perspective at 10:45AMSunday, March 18, 2012
If you hadn't yet realized, the starting bell has rung on the start of the Spring season of new Broaday musicals. They are off and running! For how long, that's the big questions. One of the…
SOURCE: The Producer's Perspective at 11:00AMFriday, March 16, 2012
A distinguished member of the press recently asked me for my thoughts on developing products for Broadway, and the ingredients that make a million-dollar-a-week-show. While sure, I'm a big b…
SOURCE: The Producer's Perspective at 11:00AMThursday, March 15, 2012
A few years ago, my pal Gil over at BroadwayAbridged, told me that November was National Novel Writing Month. He pointed me to this website that sponsors a challenge/contest to writers to be…
SOURCE: The Producer's Perspective at 12:51AMWednesday, March 14, 2012
Theatergoing can be uncomfortable. Let's face it. With legroom that seems designed for the people of Lilliput, and a number of bathrooms that couldn't even accommodate the Duggars never mind…
SOURCE: The Producer's Perspective at 11:00AMTuesday, March 13, 2012
Some of the most valuable lessons I've learned about how to produce shows are from watching how other high risk industries deal with similar issues. Airlines and perishable inventory. Sports…
SOURCE: The Producer's Perspective at 11:00AMMonday, March 12, 2012
The following are the Broadway Grosses from the week ending March 11, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $696,182 7,952 96.88% $87.55 CHICAGO $524,747 6,604 76.…
SOURCE: The Producer's Perspective at 03:22PMAlmost 3 years ago now, I published one of my most read blogs which asked the question, "Are discounts eroding sales". You can read that blog, which includes a lot of charts and nu…
SOURCE: The Producer's Perspective at 11:00AMSunday, March 11, 2012
We're taking a breaking from giving away tickets this week, to give away information. Here at DTE, we're about to launch the latest in our seminar series, with our almost-sold-out "How …
SOURCE: The Producer's Perspective at 11:00AMFriday, March 9, 2012
Yesterday we talked about Pinterest. But talking and taking action are two very different things. In fact, those two things are what separate an entrepreneur from a wannabe. So how do you ta…
SOURCE: The Producer's Perspective at 11:00AMThursday, March 8, 2012
Wait. You don't know what Pinterest is? Hmmmm, what's the best way to describe it. How about this: Pinterest is . . . the 16th highest trafficked website in the US. Got your attention yet? A…
SOURCE: The Producer's Perspective at 11:00AMWednesday, March 7, 2012
Remember the Broadway hotline we started up a few weeks ago? No? Well, click here to read all about it (and then make sure you subscribe to the blog by chucking your email address into the b…
SOURCE: The Producer's Perspective at 11:00AMTuesday, March 6, 2012
There's no technology needed for this one. No fancy social media. No mega-buck marketing campaign. Just you. See, I'm working on a new revival. Not the musical kind. And not the 16 week kind…
SOURCE: The Producer's Perspective at 11:00AMMonday, March 5, 2012
I read an interesting word-of-mouth study recently that talked about how companies are getting much better at recognizing the importance of responding and engaging with fans. For the most pa…
SOURCE: The Producer's Perspective at 11:00AMThe following are the Broadway Grosses from the week ending March 4, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $649,167 7,445 90.70% $87.19 CHICAGO $424,527 5,476 63.3…
SOURCE: The Producer's Perspective at 10:45AMSunday, March 4, 2012
You know how when something really bad happens to you, someone says, "Hey, in a few years, you'll look back on this and laugh." Well, that's the theory behind the the award-winning…
SOURCE: The Producer's Perspective at 11:00AMFriday, March 2, 2012
One of the top three questions I get in my inbox (along with "How do I raise money for my show?" and "Do you know a good shrink because if I'm producing a show I must be crazy…
SOURCE: The Producer's Perspective at 11:00AMThursday, March 1, 2012
One of the most fortunate accidents of writing this blog is that I get a lot of email from theater lovers and theater "doers" from all around the world. It's a wonderful reminder o…
SOURCE: The Producer's Perspective at 11:00AMWednesday, February 29, 2012
Sometimes I wonder if NYC will ever declare Oscar Sunday a city-wide holiday. I mean, the streets are already deserted, people are having dinner parties . . . all we need to do is suspend so…
SOURCE: The Producer's Perspective at 11:00AMTuesday, February 28, 2012
I really can't believe we're about to enter our 4th and final Quarter of the year. The year has flown by. It seemed like yesterday we were counting up the number of Tonys Book of Mormon was …
SOURCE: The Producer's Perspective at 11:00AM 
