All stories by Dounia Benabdallah on BroadwayStars

01020304050607080910111213141516171819202122232425262728293031 JanFebMarAprMayJunJulAugSepOctNovDec 20252024202320222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000

OLDER >>

Friday, June 27, 2025

From scroll to seat: How digital ads turn tourists into ticket buyers by Dounia Benabdallah

Engaging tourists early and on the ground to convert curiosity into purchases

SOURCE: Broadway News Subscription at 07:30AM

Friday, November 15, 2024

How to turn advertising analytics into action by Dounia Benabdallah

Numbers are only helpful if you know how to use them.

SOURCE: Broadway News Subscription at 08:30AM

OLDER >>

Recommended  |  viewed  |  Tags

Brent Lang: Tony Awards Winners 2025 (Updating Live)

Andrew Gans: Performances Tony Awards 2025: Watch the Broadway Numbers Here

Rachel Sherman: Tony Award Winners 2025: Updating List

Eugene Sun: Bring a Towel: Jonathan Groff’s Getting You Wet Again

Michael Schulman: Patti LuPone Is Done with Broadway—and Almost Everything Else

Margaret Hall: Video: Watch Lin-Manuel Miranda's Ham4Ham With Floyd Collins, Death Becomes Her, Dead Outlaw, More

Meg Masseron: SpotCo Founder Drew Hodges Returns to Agency as Executive Creative Consultant

Meg Masseron: Disney Launches Online Program to Expand Musical Theatre Access in Schools Across U.S.

Michael Paulson: James Corden, Neil Patrick Harris and Bobby Cannavale Lead Broadway ‘Art’

Michael Paulson: Tom Hanks Will Perform His Play ‘This World of Tomorrow’ Off Broadway

Andrew Gans: Beth Leavel Was Contemplating Leaving the Biz When She Received a Career-Making Role

Greg Evans: Andrew Lloyd Webber’s ‘Masquerade’ Announces Preview Dates And A Cast Including Two Former Broadway Phantoms

BroadwayWorld: Photos: Inside the After Party For HELLO, DOLLY! at Carnegie Hall

Andrew Gans, Meg Masseron: Hugh Panaro, Nik Walker, Telly Leung, Kaley Ann Voorhees, More Cast in Phantom Revival, Masquerade

Meg Masseron, Logan Culwell-Block: Prince F****t Extends Off-Broadway; Jason Veasey Joins Cast

Arifa Akbar: A Moon for the Misbegotten review – even Ruth Wilson can’t redeem this long night

Michael Paulson: Broadway Musical ‘Boop’ Set to Close Amid Weak Ticket Sales

Matt Wolf: How Did ‘Hercules’ Get So Lame?

Beth Stevens: Chess, Starring Aaron Tveit, Lea Michele and Nicholas Christopher, Sets Broadway Theater and Dates

BroadwayWorld: Photos: Rob McClure, Mykal Kilgore, Bianca Marroquín & Ephraim Sykes in GUYS AND DOLLS at Ogunquit Playhouse

Show: Company (3)

Show: Home (2)

Show: Memphis (1)

Show: Liberation (1)

Show: Call Me Izzy (1)

Show: A Little Night Music (1)

Show: King Kong (1)

Show: Life After (1)

Show: The Children (1)

Show: Punch (1)

Show: La Cage aux Folles (1)

Show: The Wiz (1)

Show: Hamilton (1)

Show: Sweat (1)

Show: Rocky (1)

Show: Glengarry Glen Ross (1)

AUTHORS  |  SITES  

• Adam Feldman
• Adam Hetrick
• Adam Szymkowicz
• Alan Henry
• Alexis Soloski
• Andrew Gans
• Barbara Hoffman
• Ben Brantley
• Beth Stevens
• Bob Cashill
• Brian Scott Lipton
• Caitlin Huston
• Cara Joy David
• Carey Purcell
• Caryn Robbins
• Chad Jones
• Charles Isherwood
• Charles McNulty
• Chris Jones
• Corine Cohen
• Dan Rubins
• Darryl Reilly
• David Cote
• David Dow Bentley III
• David Finkle
• David Gewirtzman
• David Lefkowitz
• David Roberts
• David Rooney
• Deirdre Donovan
• Diep Tran
• Dmitry Zvonkov
• Elisabeth Vincentelli
• Ellis Nassour
• Elysa Gardner
• Elyse Sommer
• Frank Rich
• Frank Rizzo
• Gordon Cox
• Henrik Eger
• Jacob Horn
• James Marino
• Jan Simpson
• Jason Zinoman
• Jeff Lunden
• Jeremy Gerard
• Jesse Oxfeld
• JN Benjamin
• Joe Dziemianowicz
• John Simon
• Jonathan Mandell
• Jordan G. Teicher
• Joseph Cervelli
• Joseph Marzullo
• Josh Ferri
• Justin Chang
• Kathryn Osenlund
• Kathy Henderson
• Ken Davenport
• Ken Levine
• Kenneth Jones
• Laura Axelrod
• Lauren Class Schneider
• Lawrence Bommer
• Lee Seymour
• Leonard Jacobs
• Linda Holt
• Linda Winer
• Lindsay Barenz
• Lisa Kennedy
• Lizzie Loveridge
• Logan Culwell-Block
• Louisa Brady
• Marc Hershberg
• Marcus Crowder
• Margaret Hall
• Mark A. Robinson
• Mark Kennedy
• Mark Robinson
• Mark Shenton
• Mark Swed
• Matt Wolf
• Matthew Blank
• Matthew Murray
• Matthew Wexler
• Melissa Rose Bernardo
• Mia Bonadonna
• Michael Billington
• Michael Dale
• Michael Gioia
• Michael Paulson
• Michael Portantiere
• Michael Riedel
• Michael Roberts
• Michael Sommers
• Milo Shapiro
• Nathan Skethway
• Nicole Rosky
• Nicole Serratore
• Olivia Clement
• Oscar E. Moore
• Pat Cerasaro
• Patrick Healy
• Patrick Hinds
• Paul Wontorek
• Paulanne Simmons
• Penny Landau
• Peter Filichia
• Peter Marks
• Philip Boroff
• Raven Snook
• Richard Ouzounian
• Richard Sasanow
• Richard Seff
• Rob Lester
• Rob Weinert-Kendt
• Robbie Rozelle
• Robert Cashill
• Robert Diamond
• Robert Johnson
• Robert Kahn
• Robert Simonson
• Robert Viagas
• Robin Pogrebin
• Roger Armbrust
• Roger Friedman
• Ron Fassler
• Ronni Reich
• Ruthie Fierberg
• Ryan McPhee
• Sam Thielman
• Samantha Nelson
• Scott Feinberg
• Scott Walters
• Scotty Zacher
• Simon Saltzman
• Steven Suskin
• Susan Davidson
• Susan Grace
• Suzy Evans
• Ted Shen
• Terry Teachout
• Tom Chaits
• Tom Mizer
• Tony Frankel
• Victor Gluck
• Vinnie Costa
• Walter McBride

• American Theatre
• Arts Sarasota
• ArtsJournal
• Associated Press
• Backstage
• Broad Street Review
• Broadway Adjacent
• Broadway Journal
• Broadway News
• Broadway.com
• BroadwayAudience.com
• BroadwayBlack
• BroadwayBox
• BroadwayRadio
• BroadwayShowBiz
• BroadwayWorld
• Chad Jones' Theater Dogs
• Chicago Sun-Times
• Chicago Tribune
• Cititour.com
• Clyde Fitch Report
• CurtainUp
• DC Metro Theater Arts
• DC Theatre Scene
• Deadline
• Denver Post
• Did They Like It
• Entertainment Weekly
• Forbes
• Forward
• Gold Derby
• Grace Notes
• Hartford Courant
• HowlRound
• Huffington Post
• itsdlevy
• Kritzerland
• London Theatre Direct
• Los Angeles Times
• Masterworks Broadway
• Maxamoo
• Mildly Bitter's Musings
• Music Theatre International
• National Public Radio
• New York Daily News
• New York Magazine
• New York Stage Review
• New York Theater
• Newsday
• NewYork.com
• NiteLifeExchange
• NJ.com
• NorthJersey.com
• Phindie
• Playbill
• Popdose
• Reuters
• San Francisco Chronicle
• ShowBiz 411
• ShowTickets.com
• Slant Magazine
• Stage and Cinema
• Talk Entertainment
• TalkinBroadway
• Tams-Witmark
• TDF
• The Front Row Center
• The Guardian
• The Hollywood Reporter
• The Interval
• The New York Observer
• The New York Post
• The New York Times
• The New Yorker
• The Sacramento Bee
• The Seattle Times
• The Stage
• The Theatre Times
• The Wall Street Journal
• Theater Pizzazz
• theaterlife
• TheaterMania
• TheaterScene.net
• Theatre Reviews Limited
• Theatre.com
• Theatrely
• TheatreNerds
• Time Out
• Tony Awards
• Toronto Star
• Variety
• Washington Post
• WNYC
• YouTube

LISTEN & SUBSCRIBE

Today on Broadway: Friday, June 27, 2025

Today on Broadway: Thursday, June 26, 2025

Today on Broadway: Wednesday, June 25, 2025

Today on Broadway: Tuesday, June 24, 2025

Today on Broadway: Monday, June 23, 2025

This Week on Broadway for June 22, 2025: Beau the Musical

Special Episode: Kelsie Watts on fitting into Broadway and pop music

Today on Broadway: Thursday, June 19, 2025

Stagecraft: Kelundra Smith on “The Wash”

Today on Broadway: Wednesday, June 18, 2025

MORE...

2025-2026 BROADWAY SEASON

Jun 12, 2025: Call Me Izzy - Studio 54

Aug 14, 2025: Mamma Mia - Winter Garden Theatre

Oct 08, 2025: Beetlejuice - Palace Theatre

Oct 16, 2025: Ragtime - Vivian Beaumont Theater

Nov 10, 2025: The Queen of Versailles - St. James Theatre

Nov 13, 2025: Oedipus - Studio 54

Nov 16, 2025: Chess - Imperial Theatre

TBA: The Rocky Horror Show - Studio 54

TBA: Punch - Samuel J. Friedman Theatre

TBA: Private Lives

TBA: Little Bear Ridge Road

TBA: Cottonfield

TBA: Death of a Salesman

TBA: Seagull

TBA: Kowalski

Aladdin

& Juliet

The Book of Mormon

BOOP! The Betty Boop Musical

Buena Vista Social Club

Cabaret

Call Me Izzy

Chicago

Dead Outlaw

Death Becomes Her

Floyd Collins

Good Night, and Good Luck

The Great Gatsby

Gypsy

Hadestown

Hamilton

Harry Potter and the Cursed Child

Hell's Kitchen

John Proctor Is the Villain

Just in Time

The Lion King

Maybe Happy Ending

MJ: The Michael Jackson Musical

Moulin Rouge! The Musical

Oh, Mary!

Operation Mincemeat

The Outsiders

The Picture of Dorian Gray

Pirates! The Penzance Musical

Purpose

Real Women Have Curves: The Musical

Six

Stephen Sondheim's Old Friends

Stranger Things: The First Shadow

Sunset Boulevard

Wicked

Aladdin

& Juliet

The Book of Mormon

BOOP! The Betty Boop Musical

Buena Vista Social Club

Cabaret

Call Me Izzy

Chicago

Dead Outlaw

What's Playing On Broadway