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Friday, September 12, 2025

Digital ads just got more expensive – here’s how to keep selling tickets by Dounia Benabdallah

A breakdown of digital advertising cost structure, why its increased and what to do about it

SOURCE: Broadway News Subscription at 07:30AM

Friday, June 27, 2025

From scroll to seat: How digital ads turn tourists into ticket buyers by Dounia Benabdallah

Engaging tourists early and on the ground to convert curiosity into purchases

SOURCE: Broadway News Subscription at 07:30AM

Friday, November 15, 2024

How to turn advertising analytics into action by Dounia Benabdallah

Numbers are only helpful if you know how to use them.

SOURCE: Broadway News Subscription at 08:30AM

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Show: Art (4)

Show: Company (3)

Show: The Audience (3)

Show: Cabaret (1)

Show: Private Lives (1)

Show: Elf (1)

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Show: Mary Jane (1)

Show: Bug (1)

Show: 13 Going on 30 (1)

Show: 1984 (1)

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• Adam Feldman
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2025-2026 BROADWAY SEASON

Jun 12, 2025: Call Me Izzy - Studio 54

Aug 14, 2025: Mamma Mia - Winter Garden Theatre

Aug 18, 2025: Jeff Ross: Take A Banana For The Ride - Nederlander Theatre

Sep 16, 2025: Art - Music Box Theatre

Sep 28, 2025: Waiting For Godot - Hudson Theatre

Sep 29, 2025: Punch - Samuel J. Friedman Theatre

Oct 08, 2025: Beetlejuice - Palace Theatre

Oct 16, 2025: Ragtime - Vivian Beaumont Theater

Oct 28, 2025: Liberation - James Earl Jones Theatre

Oct 30, 2025: Little Bear Ridge Road - Booth Theatre

Nov 09, 2025: The Queen of Versailles - St. James Theatre

Nov 13, 2025: Oedipus - Studio 54

Nov 16, 2025: Chess - Imperial Theatre

Nov 20, 2025: Two Strangers (Carry a Cake Across New York) - Longacre Theatre

Dec 08, 2025: Marjorie Prime - Hayes Theater

Jan 08, 2026: Bug - Samuel J. Friedman Theatre

Apr 08, 2026: Becky Shaw - Hayes Theater

TBA: The Rocky Horror Show - Studio 54

TBA: Private Lives

TBA: Cottonfield

TBA: Death of a Salesman

TBA: Seagull

TBA: Kowalski

Aladdin

& Juliet

Art

The Book of Mormon

Buena Vista Social Club

Cabaret

Chicago

Death Becomes Her

The Great Gatsby

Hadestown

Hamilton

Harry Potter and the Cursed Child

Hell's Kitchen

Jeff Ross: Take A Banana For The Ride

Just in Time

The Lion King

Mamma Mia

Maybe Happy Ending

MJ: The Michael Jackson Musical

Moulin Rouge! The Musical

Oh, Mary!

Operation Mincemeat

The Outsiders

Punch

Six

Stranger Things: The First Shadow

Waiting For Godot

Wicked

Aladdin

& Juliet

Art

The Book of Mormon

Buena Vista Social Club

Cabaret

Chicago

Death Becomes Her

The Great Gatsby

What's Playing On Broadway