All stories by Dounia Benabdallah on BroadwayStars

Friday, January 16, 2026

Who’s who on your advertising team: digital advertising coordinator by Dounia Benabdallah

Dounia Benabdallah serves in this role with marketing firm the Pekoe Group and shares insights from her days on the job.

SOURCE: Broadway News Subscription at 07:30AM
Friday, September 12, 2025

Digital ads just got more expensive – here’s how to keep selling tickets by Dounia Benabdallah

A breakdown of digital advertising cost structure, why its increased and what to do about it

SOURCE: Broadway News Subscription at 07:30AM
Friday, June 27, 2025

From scroll to seat: How digital ads turn tourists into ticket buyers by Dounia Benabdallah

Engaging tourists early and on the ground to convert curiosity into purchases

SOURCE: Broadway News Subscription at 07:30AM
Friday, November 15, 2024

How to turn advertising analytics into action by Dounia Benabdallah

Numbers are only helpful if you know how to use them.

SOURCE: Broadway News Subscription at 08:30AM

All that Chat

2025-2026 BROADWAY SEASON
Jun 12, 2025: Call Me Izzy - Studio 54
Sep 16, 2025: Art - Music Box Theatre
Oct 08, 2025: Beetlejuice - Palace Theatre
Nov 13, 2025: Oedipus - Studio 54
Nov 16, 2025: Chess - Imperial Theatre
Mar 23, 2026: Giant - Music Box Theatre
Apr 06, 2026: Becky Shaw - Hayes Theater
Apr 16, 2026: Proof - Booth Theatre
Apr 26, 2026: Drama Desk Cut-Off