All stories by Jessica Ferreira on BroadwayStars

Friday, April 17, 2026

Use your Broadway advertising to create a new kind of urgency by Jessica Ferreira

The industry needs to shift its perspective on urgency from scarcity to timing.

SOURCE: Broadway News Subscription at 07:00AM
Friday, February 20, 2026

Why list management is just as important as lead generation in marketing by Jessica Ferreira

Your list of potential audience emails is only as valuable as the way in which you leverage it.

SOURCE: Broadway News Subscription at 07:30AM
Friday, March 28, 2025

How communication between marketing teams benefits your show by Jessica Ferreira

Five ways different teams can collaborate to boost one another's work

SOURCE: Broadway News Subscription at 08:30AM

All that Chat

2025-2026 BROADWAY SEASON
Jun 12, 2025: Call Me Izzy - Studio 54
Sep 16, 2025: Art - Music Box Theatre
Oct 08, 2025: Beetlejuice - Palace Theatre
Nov 13, 2025: Oedipus - Studio 54
Nov 16, 2025: Chess - Imperial Theatre
Mar 23, 2026: Giant - Music Box Theatre
Apr 06, 2026: Becky Shaw - Hayes Theater
Apr 16, 2026: Proof - Booth Theatre
Apr 26, 2026: Drama Desk Cut-Off