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Friday, March 6, 2026

Making the most of previews as a marketing asset by Amanda Pekoe

How Broadway shows can turn early audiences into their most powerful launch tool

SOURCE: Broadway News Subscription at 07:30AM

Friday, May 2, 2025

How AI is used in digital advertising by Amanda Pekoe

Contrary to popular belief, Broadway has been using AI for a long time.

SOURCE: Broadway News Subscription at 08:30AM

Friday, September 6, 2024

8 terms you’ll hear in an advertising meeting by Amanda Pekoe

Amanda Pekoe of the Pekoe Group defines common ad and marketing jargon.

SOURCE: Broadway News Subscription at 08:30AM

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Show: Chicago (14)

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Show: Dog Day Afternoon (7)

Show: Stranger Things: The First Shadow (4)

Show: Giant (4)

Show: Moulin Rouge (4)

Show: Blue (4)

Show: Home (4)

Show: Moulin Rouge! The Musical (4)

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• Adam Feldman
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2025-2026 BROADWAY SEASON

Jun 12, 2025: Call Me Izzy - Studio 54

Aug 14, 2025: Mamma Mia - Winter Garden Theatre

Aug 18, 2025: Jeff Ross: Take A Banana For The Ride - Nederlander Theatre

Sep 16, 2025: Art - Music Box Theatre

Sep 28, 2025: Waiting For Godot - Hudson Theatre

Sep 29, 2025: Punch - Samuel J. Friedman Theatre

Oct 08, 2025: Beetlejuice - Palace Theatre

Oct 16, 2025: Ragtime - Vivian Beaumont Theater

Oct 28, 2025: Liberation - James Earl Jones Theatre

Oct 30, 2025: Little Bear Ridge Road - Booth Theatre

Nov 09, 2025: The Queen of Versailles - St. James Theatre

Nov 13, 2025: Oedipus - Studio 54

Nov 16, 2025: Chess - Imperial Theatre

Nov 20, 2025: Two Strangers (Carry a Cake Across New York) - Longacre Theatre

Dec 08, 2025: Marjorie Prime - Hayes Theater

Jan 08, 2026: Bug - Samuel J. Friedman Theatre

Mar 12, 2026: Every Brilliant Thing - Hudson Theatre

Mar 23, 2026: Giant - Music Box Theatre

Mar 30, 2026: Dog Day Afternoon - August Wilson Theatre

Apr 06, 2026: Becky Shaw - Hayes Theater

Apr 07, 2026: Cats: The Jellicle Ball - Broadhurst Theatre

Apr 09, 2026: Death of a Salesman - Winter Garden Theatre

Apr 12, 2026: Titanique - St. James Theatre

Apr 15, 2026: The Fear of 13 - James Earl Jones Theatre

Apr 16, 2026: Proof - Booth Theatre

Apr 19, 2026: Fallen Angels - Todd Haimes Theatre

Apr 20, 2026: Schmigadoon! - Nederlander Theatre

Apr 21, 2026: The Balusters - Samuel J. Friedman Theatre

Apr 22, 2026: Beaches A New Musical - Majestic Theatre

Apr 23, 2026: The Rocky Horror Show - Studio 54

Apr 25, 2026: Joe Turner's Come and Gone - Ethel Barrymore Theatre

Apr 26, 2026: The Lost Boys - Palace Theatre

Apr 26, 2026: 2025-2026 Tony Awards Eligibility Cut-Off

Apr 26, 2026: Drama Desk Cut-Off

Apr 29, 2026: Drama Desk Nominations

May 05, 2026: 2025-2026 Tony Awards Nominations Announced

May 17, 2026: The 70th Drama Desk Awards - The Town Hall

Jun 02, 2026: The Theatre World Awards

Jun 07, 2026: 79th Annual Tony Awards - Radio City Music Hall

Aladdin

& Juliet

The Book of Mormon

Buena Vista Social Club

Chess

Chicago

Death Becomes Her

Death of a Salesman

Dog Day Afternoon

The Great Gatsby

Hadestown

Hamilton

Harry Potter and the Cursed Child

Just in Time

The Lion King

Maybe Happy Ending

MJ: The Michael Jackson Musical

Moulin Rouge! The Musical

Operation Mincemeat

The Outsiders

Six

Stranger Things: The First Shadow

Two Strangers (Carry a Cake Across New York)

Wicked

Aladdin

& Juliet

The Book of Mormon

Buena Vista Social Club

Chess

Chicago

Death Becomes Her

Death of a Salesman

Dog Day Afternoon

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