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Friday, August 15, 2025

Using pre-NYC-audience research to set your show up for success by Jenny Dorso

How to make the most of your out-of-town tryout from an advertising perspective

SOURCE: Broadway News Subscription at 07:30AM

Friday, September 13, 2024

What does a ‘digital-first’ world really mean for my ad plan? by Jenny Dorso

The Pekoe Group’s Jenny Dorso offers a fresh way to break down your digital spend.

SOURCE: Broadway News Subscription at 08:30AM

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MORE...

2025-2026 BROADWAY SEASON

Jun 12, 2025: Call Me Izzy - Studio 54

Aug 14, 2025: Mamma Mia - Winter Garden Theatre

Aug 18, 2025: Jeff Ross: Take A Banana For The Ride - Nederlander Theatre

Sep 16, 2025: Art - Music Box Theatre

Sep 29, 2025: Punch - Samuel J. Friedman Theatre

Oct 08, 2025: Beetlejuice - Palace Theatre

Oct 16, 2025: Ragtime - Vivian Beaumont Theater

Oct 28, 2025: Liberation - James Earl Jones Theatre

Oct 30, 2025: Little Bear Ridge Road - Booth Theatre

Nov 09, 2025: The Queen of Versailles - St. James Theatre

Nov 13, 2025: Oedipus - Studio 54

Nov 16, 2025: Chess - Imperial Theatre

Nov 20, 2025: Two Strangers (Carry a Cake Across New York) - Longacre Theatre

Dec 08, 2025: Marjorie Prime - Hayes Theater

Apr 08, 2026: Becky Shaw - Hayes Theater

TBA: The Rocky Horror Show - Studio 54

TBA: Private Lives

TBA: Cottonfield

TBA: Death of a Salesman

TBA: Seagull

TBA: Kowalski

Aladdin

& Juliet

The Book of Mormon

Buena Vista Social Club

Cabaret

Call Me Izzy

Chicago

Death Becomes Her

The Great Gatsby

Gypsy

Hadestown

Hamilton

Harry Potter and the Cursed Child

Hell's Kitchen

Jeff Ross: Take A Banana For The Ride

John Proctor Is the Villain

Just in Time

The Lion King

Mamma Mia

Maybe Happy Ending

MJ: The Michael Jackson Musical

Moulin Rouge! The Musical

Oh, Mary!

Operation Mincemeat

The Outsiders

Purpose

Six

Stranger Things: The First Shadow

Wicked

Aladdin

& Juliet

The Book of Mormon

Buena Vista Social Club

Cabaret

Call Me Izzy

Chicago

Death Becomes Her

The Great Gatsby

What's Playing On Broadway