Thursday, September 6, 2018
The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, som…
SOURCE: artshacker.com at 10:22AMFriday, August 17, 2018
Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of Septe…
SOURCE: artshacker.com at 05:23PMThursday, August 9, 2018
It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently…
SOURCE: artshacker.com at 03:00AMWednesday, June 27, 2018
We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent…
SOURCE: artshacker.com at 01:04PMThursday, May 10, 2018
jargon noun jar·gon \ ˈjär-gən , -ˌgän \ 1 : the technical terminology or characteristic idiom of a special activity or group sports 2 : obscure and often pretentious langua…
SOURCE: artshacker.com at 12:53PMWednesday, March 28, 2018
If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazi…
SOURCE: artshacker.com at 07:53PMMonday, February 26, 2018
Over the course of the year, I will be creating a series of posts on the topic of audience diversity. This incredibly important topic has become more and more important to me over the past f…
SOURCE: artshacker.com at 03:00AMWednesday, January 17, 2018
Ok, so Facebook has announced changes to how it displays content in the feed and people are freaking out. And not in a good way. Here’s what is happening: Posts from family and Friends…
SOURCE: artshacker.com at 03:00AMWednesday, November 29, 2017
When we think about most arts organizations, would we use the term “innovative” to describe them? Probably not. For many organizations, things have been done largely the same way…
SOURCE: artshacker.com at 09:37PMTuesday, November 14, 2017
Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Fa…
SOURCE: artshacker.com at 05:41PMMonday, October 23, 2017
After waiting for three long years, the 2017 edition of LaPlaca Cohen’s Culture Track has arrived! Arts and culture data nerds, rejoice! As per the Culture Track website: Culture Track…
SOURCE: artshacker.com at 03:00AMTuesday, September 26, 2017
Remember when everyone said that QR codes were the next big thing? All of a sudden, it seemed like every piece of printed marketing material included one. However, QR codes had one major f…
SOURCE: artshacker.com at 06:32PMTuesday, September 12, 2017
A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than nee…
SOURCE: artshacker.com at 03:35PMTuesday, August 22, 2017
You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your…
SOURCE: artshacker.com at 03:00AMMonday, July 17, 2017
Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follow-…
SOURCE: artshacker.com at 07:30PMTuesday, June 13, 2017
Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country. The data provides not only informa…
SOURCE: artshacker.com at 03:00AMTuesday, May 9, 2017
A couple of weeks ago, I wrote a post talking about how to keep your email list clean. It got me thinking that we really need to keep ALL of our data clean. Now that season is over for m…
SOURCE: artshacker.com at 03:00AMTuesday, April 25, 2017
Recently, Business Insider published Jeff Bezos’ latest letter to Amazon shareholders. As I read it, I kept thinking how applicable his words are to arts organizations. As arts admi…
SOURCE: artshacker.com at 03:00AMThursday, April 6, 2017
When was the last time you cleaned your email list? If it was more than a year ago, it is likely quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, a…
SOURCE: artshacker.com at 03:00AMMonday, March 13, 2017
It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement. However, we tend to use the same text over and over again. “Buy T…
SOURCE: artshacker.com at 03:00AMMonday, February 27, 2017
If you have not yet read Terry Teachout’s recent article in the Wall Street Journal about the California Symphony’s new efforts to bring in millennials, you must read it immedia…
SOURCE: artshacker.com at 03:00AMWednesday, February 22, 2017
At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study. This thing is chock full of data about customer-first marketing, which they define as: An app…
SOURCE: artshacker.com at 03:00AMWednesday, February 1, 2017
All of us folks who work at arts organizations know that we need a steady stream of new people coming in to stay in existence. Right? Right. We, as organizations, repeat the mantra that we …
SOURCE: artshacker.com at 03:00AMFriday, January 6, 2017
A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about how people are using social media. Over the past decade, Pew Researc…
SOURCE: artshacker.com at 03:00AMMonday, December 19, 2016
Utilizing user generated content (UGC) is a great way for organizations to not only stay top of mind, but also to take advantage of a little digital word-of-mouth marketing. A recent study f…
SOURCE: artshacker.com at 03:00AMFriday, December 9, 2016
Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know about the power of Custom Audienc…
SOURCE: artshacker.com at 03:00AMMonday, November 28, 2016
Here is a must-read article from the Pittsburgh Post-Gazette about new software built just for nonprofit organizations. Application Verification, a 6-year-old East Pittsburgh technology bus…
SOURCE: artshacker.com at 03:00AMSunday, November 13, 2016
So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station, or magazine? STOP. Placing ads direct on sites like these is the equival…
SOURCE: artshacker.com at 11:19AMFriday, November 11, 2016
So, you’ve got a WordPress website and you’re a rock star at managing it yourself for the usual day-to-day things. But now you need a little CSS tweak or you are looking to add…
SOURCE: artshacker.com at 03:00AMFriday, November 4, 2016
We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal wit…
SOURCE: artshacker.com at 03:00AMWednesday, September 28, 2016
In our lives as arts administrators, it is all about the art, right? Everything we do is to showcase the art and the artists, whether they be opera singers, ballet dancers, violinists, paint…
SOURCE: artshacker.com at 10:07AM 
