Tuesday, October 22, 2019
I recently wrote a bit of a rant on Medium about the need to be more insightful in terms of how we communicate with our donors. This led me to think about the tactical side of that and how t…
Linked From artshacker.com at 03:00AMTuesday, October 15, 2019
Earlier this week, I had the pleasure of running a workshop on Must-Have Google Analytics Settings for the League of Chicago Theatres. The 90 minute session included an updated and expanded …
Linked From artshacker.com at 03:00AMThree years ago, I wrote an entry about non-profits and open meeting laws. In the last year or so, people have been posting a lot of questions on that post about the laws governing different…
Linked From artshacker.com at 03:00AMWednesday, October 9, 2019
A while back, I asked my fellow arts administrators to help compile a list of conferences that are applicable to our field. Here is the finished list! Conferences for Arts Administrators We…
Linked From artshacker.com at 03:57PMWednesday, October 2, 2019
If it’s been more than a year since you updated your Twitter account header image, it’s high time for something new. To that end, ArtsHacker has you covered with free Photoshop template …
Linked From artshacker.com at 06:12PMWednesday, September 11, 2019
Creating image alt text is one of the more time-consuming and challenging content management tasks to complete. It is also one of the most rewarding so always know that the time you put into…
Linked From artshacker.com at 05:53PMThursday, August 29, 2019
Tomorrow, Friday 8/30/2019, is the deadline for your chance to have a quantifiable impact on which sessions make it into the 2020 Nonprofit Technology Conference (#20NTC). 60 percent of de…
Linked From artshacker.com at 05:18PMWednesday, August 28, 2019
Conversations around performances and events really can enhance the experience for people, but making it an effective and enjoyable experience can take some preparation and discipline. One o…
Linked From artshacker.com at 03:00AMMonday, August 26, 2019
I’m very happy to announce that on Friday, September 27, 2019 I’ll be leading an Americans for Arts ArtsU webinar on using metrics to refine and enhance your website’s user experience.…
Linked From artshacker.com at 05:52PMWednesday, August 21, 2019
Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics? It’s true! Why would you want to track traffic on your website that comes from em…
Linked From artshacker.com at 05:05PMWednesday, August 14, 2019
I want to know what conferences you attend or want to attend! Please share your favorite (arts and non-arts specific) conferences that are useful for arts administrators. My goal is to compi…
Linked From artshacker.com at 03:45PMTuesday, August 6, 2019
One of the best kept secrets in Google Analytics hiding in plain sight are annotations, which are little notes you can add to the timeline. Think of it like a 160-character max digital stick…
Linked From artshacker.com at 06:42PMWednesday, July 31, 2019
We’re all about sharing the love, and wanted to share a copy of the session slide deck from our 2019 ArtsReach presentation on must have Google Analytics Settings. It includes the latest s…
Linked From artshacker.com at 12:03PMTuesday, July 23, 2019
One of the most common content management frustration points I find clients encounter is finding an attractive way to display long lists inside webpages. For example, the ubiquitous donor li…
Linked From artshacker.com at 03:17PMFriday, July 19, 2019
If you’re a MailChimp user and you’re not using their automation feature, you’re missing out! Automated emails can save you time and allow you to send more timely emails to your list. …
Linked From artshacker.com at 09:00AMTuesday, July 16, 2019
Who wants to get away to Chicago? Granted, that’s a silly question because everyone wants to visit Chicago, it’s a fabulous city and on July 30 and 31, National Arts Marketing, Developme…
Linked From artshacker.com at 06:26PMTuesday, July 9, 2019
For most of us (nonprofits included), the thought of creating and editing a video, especially an animated video, is a daunting task that requires a ton of time and money. However, videos are…
Linked From artshacker.com at 03:00AMFriday, July 5, 2019
So, you’ve got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don’t have to do the and/or segmentat…
Linked From artshacker.com at 11:50AMWednesday, July 3, 2019
There’s an excellent article in the 6/12/2019 edition of fastcampny.com by Ben Paynter that examines two recent studies on nonprofit staff compensation. Spoiler alert: both studies uncover…
Linked From artshacker.com at 03:00AMWednesday, June 26, 2019
Whether it’s your website, email marketing templates, or landing pages, user testing is a critical step toward the end of a digital redesign process. Implemented properly, the process shou…
Linked From artshacker.com at 06:27PMTuesday, June 18, 2019
Around 1600 Shakespeare wrote about brevity being the soul of wit in Hamlet. Roughly 400 years later, phone text messaging and Twitter limited us to the number of characters one could post…
Linked From artshacker.com at 03:00AMSunday, June 9, 2019
One of the best trends in software and app development is the rise of offerings designed to integrate with other platforms as opposed to starting life as standalone offering. Case in point: …
Linked From artshacker.com at 05:55PMTuesday, June 4, 2019
It’s ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn’t know how to set it up and now you do but you don’t have any data to show. …
Linked From artshacker.com at 03:00AMTuesday, May 28, 2019
A recent development in theater, television and film performance, in terms of theory and practice, is the role of intimacy director. There was a video on The Atlantic which frames it as emer…
Linked From artshacker.com at 12:44PMWednesday, May 22, 2019
One of the first lines of defensive in a good cybersecurity hygiene is maintaining strong passwords. Technically, May 2, 2019 was national password day but it’s never too late to indulge i…
Linked From artshacker.com at 02:42PMThursday, May 16, 2019
Archetypes are the foundational piece to communication—how you position yourself in the public’s eye. However, many do not know why they are so important, how to utilize them, or even wh…
Linked From artshacker.com at 06:17PMTuesday, May 14, 2019
If you’re a regular MailChimp user, you’ve probably noticed some changes recently. Some are major changes such as the expanded functionality of tags which is by far the easiest way to se…
Linked From artshacker.com at 03:18PMWednesday, May 8, 2019
A little more than two years ago, we took some time to review the type of website policies your organization should maintain and since then, the topic of online personal data collection and …
Linked From artshacker.com at 04:33PMTuesday, April 23, 2019
Press kits are easy, all it takes is making some photos and a pdf bio available then call it a day, right? Guess again. While that might be the bare minimum from days past, an effective arti…
Linked From artshacker.com at 03:00AMTuesday, April 16, 2019
I recently wrapped up a workshop for Americans for the Arts and Pennsylvania Council on the Arts on Website User Experience with a terrific group of participants taking part in a two-year ca…
Linked From artshacker.com at 06:40PMThursday, April 11, 2019
Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you sho…
Linked From artshacker.com at 04:18PM 
