Tuesday, January 19, 2021
While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it’s increasingl…
Linked From artshacker.com at 06:05PMMonday, January 11, 2021
If you’ve been in a position of having to create a concert program, or have them emailed from colleagues and collaborators, you know there are lots of ways to deal with positioning compose…
Linked From artshacker.com at 02:48PMThursday, December 31, 2020
In mid-December 2020, LaPlaca Cohen and Slover Linett Audience Research released an analysis of the data they collected in the Covid edition of the CultureTrack survey through the lens of ra…
Linked From artshacker.com at 04:17PMTuesday, December 15, 2020
Among the numerous pandemic driven content management tasks that are likely on your plate, checking your site for broken links should be high priority item. If you’re like most groups, you…
Linked From artshacker.com at 05:53PMWednesday, December 9, 2020
This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal…
Linked From artshacker.com at 05:40PMWednesday, December 2, 2020
Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open,…
Linked From artshacker.com at 03:00AMSunday, November 29, 2020
In 2018, I published an article that provided an option for creating a creative business card. Based on your feedback, it entirely helpful for many readers so I wanted to share an update tha…
Linked From artshacker.com at 03:00AMMonday, November 16, 2020
“I just love board meetings!” said no arts (or any other kind of) manager ever. While I can’t promise you will actually start to say that, I can offer a model that I’ve seen work wel…
Linked From artshacker.com at 03:00AMWednesday, November 11, 2020
Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links. You’re probably familiar with retargeting visitors who come to your websit…
Linked From artshacker.com at 05:42PMTuesday, November 3, 2020
You may have heard about the big Google Analytics 4 (G4) rollout a few weeks ago. No doubt about it, G4 ushers in a remarkable new world of tools that add AI-driven insights, even better cro…
Linked From artshacker.com at 03:46PMMonday, October 26, 2020
Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your office whiteboard, I’ve got a digital solution for you! …
Linked From artshacker.com at 03:52PMTuesday, October 20, 2020
Now that many organizations are vested in a remote workforce model, one of the logistical questions to consider is how to handle phone extensions. If your organization is a G Suite user, the…
Linked From artshacker.com at 04:34PMTuesday, October 6, 2020
We haven’t talking about Google Search Console in a while, but it is still one of the best secret weapons most arts orgs aren’t using but should. Search Console works in tandem with Anal…
Linked From artshacker.com at 03:24PMWednesday, September 30, 2020
There is a big push, correctly, for arts organizations to employ data driven decision-making processes. However, not all data is of equal value. Colleen Dilenschneider recently made a good p…
Linked From artshacker.com at 03:14PMWednesday, September 23, 2020
Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Co…
Linked From artshacker.com at 11:38AMWednesday, September 16, 2020
In an age where arts organizations are learning how to re-engage patrons with remote activity, it never hurts to reexamine what we take for granted. To that end, there’s a fantastic articl…
Linked From artshacker.com at 05:13PMTuesday, September 8, 2020
There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out…
Linked From artshacker.com at 01:25PMWednesday, September 2, 2020
A recent release of Zoom has brought, among other things, “High Fidelity Audio Mode” (High fidelity music mode in the application settings) to the Windows and Mac clients. The feature w…
Linked From artshacker.com at 11:40AMTuesday, August 25, 2020
Even in non-pandemic times, scheduling regular admin user audits is a good idea. What we’re talking about is going through all the online platforms your organization maintains and making s…
Linked From artshacker.com at 05:11PMMonday, August 3, 2020
Recently, International Alliance of Theatrical Stage Employees (IATSE), the union which has members working in performing arts venues, convention centers, movies, and television productions,…
Linked From artshacker.com at 03:00AMTuesday, July 28, 2020
One of the more popular questions coming in from my Venture Platform users right now is how to embed a video so it can only playback on a password protected page. The goal is straightforward…
Linked From artshacker.com at 06:20PMMonday, July 20, 2020
Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some i…
Linked From artshacker.com at 10:33AMTuesday, July 14, 2020
We’ve all been there: you need images in landscape aspect ratio for digital content but all of your source files are in portrait. Frustrating, right? For the most part, trying to convert a…
Linked From artshacker.com at 03:08PMTuesday, July 7, 2020
The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arrivin…
Linked From artshacker.com at 11:24AMTuesday, June 30, 2020
In an earlier entry, I had written about meeting the legal duty of care and planning to re-open your venue as Covid-19 restrictions are relaxed. It is good to be aware of legal duty of car…
Linked From artshacker.com at 04:10PMThursday, June 25, 2020
There’s an excellent article in the 6/23/2020 edition of SmashingMagazine.com by Suzanne Scacca that examines the ways COVID-19 is forcing the restaurant sector to radically rethink the wa…
Linked From artshacker.com at 11:52AMMonday, June 15, 2020
If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck…
Linked From artshacker.com at 03:39PMTuesday, June 9, 2020
There’s a great article from Adam Molina on soundguys.com that walks you through all of the considerations for selecting a microphone to use when creating online content. It’s clearly wr…
Linked From artshacker.com at 03:00AMThursday, June 4, 2020
For the longest time, I’ve used Doodle to schedule online meetings. It’s still a great tool but since Covid-19 shutdowns began, I’ve discovered that Vyte.in is just as effective and te…
Linked From artshacker.com at 03:24PMMonday, June 1, 2020
As it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many…
Linked From artshacker.com at 03:00AMWednesday, May 27, 2020
In another post, we had shared some general guidance provided by the Downtown Professionals Network for re-opening arts and cultural venues as Covid-19 restrictions ease up. The Event Safety…
Linked From artshacker.com at 03:17PM 
