Sunday, November 28, 2021

GoDaddy’s Managed WordPress Data Breach And What You Should Do If It Impacts Your Organization by Drew McManus

On November 22, 2022, GoDaddy informed the Securities and Exchange Commission (SEC) of a security breach for 1.2 million users on its managed WordPress servers. According to the report, the …

SOURCE: at 02:54PM
Sunday, November 14, 2021

A Sales Email Subject Line So Good You Have To Steal It by Drew McManus

Looking for a great sales email subject line that leverages buyer’s fear over supply shortages? If so, I have exactly what you’re looking for courtesy of an email that arrived in my inbo…

SOURCE: at 05:45PM
Sunday, October 31, 2021

Is Facebook Not Sharing The Correct Info From Your Website? by Drew McManus

Spoiler: it’s (mostly) not your fault. As if there weren’t enough reasons for Facebook to send content managers screaming into the night, one of their long-standing bear traps didn’t i…

SOURCE: at 06:07PM
Sunday, October 24, 2021

Use This Chrome Shortcut To Open Multiple Bookmarks At Once by Drew McManus

Every content manager routinely opens multiple browser bookmarks throughout the week. Sure, you can add each one to your bookmark bar and open them one…at…a…time or you can use this si…

SOURCE: at 06:42PM
Thursday, September 30, 2021

The Secret To Converting Paragraph Breaks Into Line Breaks And Creating Comma Separated Lists by Drew McManus

Pretty much every arts administrator knows the pain of looking at a long list of content in a Microsoft Word document where each line is separated by a paragraph, but you need them separated…

SOURCE: at 06:09PM
Tuesday, September 21, 2021

Do All Of Your Web Pages Have Conversion Goals? by Drew McManus

Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside…

SOURCE: at 05:12PM
Thursday, September 16, 2021

Research Data On Vaccine Mandates by Ceci Dadisman

As organizations return to in-person events, many are deciding whether to have a vaccine mandate for staff, artists, and/or ticket buyers/attendees. My colleague Drew McManus is compiling a …

SOURCE: at 05:48PM
Sunday, September 5, 2021

The Status Of Required Vaccination Policies Among Nonprofit Performing Arts Orgs by Drew McManus

The  Vax Policy Database has been gathering data since August 20, 2021 and it’s been adding new records daily. Over the holiday weekend, I added additional view to the database making it …

SOURCE: at 04:29PM
Tuesday, August 31, 2021

Looking To The EEOC For Clarification On Religious Discrimination Vaccination Exemptions by Drew McManus

Among the numerous details to work out when crafting required vaccination policies is when an employee cites religious objections and requests an exmpetion. Recently, the 8/30/21 edition of …

SOURCE: at 04:14PM
Monday, August 23, 2021

Resource: Performing Arts Org Vax Policy Database by Drew McManus

Insisting on verifiable vaccination status to attend concert events is becoming policy at an increasing number of nonprofit performing arts venues. But coming up with policies and tracking p…

SOURCE: at 11:50AM
Wednesday, August 18, 2021

Free 2021 Insta Profile, TikTok, YouTube Channel, Insta Stories, Facebook, and LinkedIn Company PSD Mockups by Drew McManus

The folks at Kambadastudio recently released a round of new high quality photoshop templates for a wide variety of social media platforms and along with their paid options, they included a s…

SOURCE: at 04:46PM
Monday, August 2, 2021

Maintaining A Consistent Brand Requires Change by Joe Patti

When things have been going poorly for an organization and they seek a fresh start, (perhaps upon emerging from a national epidemic), the impulse is often to rebrand. However, in a Marketing…

SOURCE: at 11:45AM
Monday, July 19, 2021

If Google Analytics 4 Feels Overwhelming, You’re Not Alone by Drew McManus

It’s easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don’t have a great deal of experience working with GA4 you may think the issue is…

SOURCE: at 05:04PM
Tuesday, July 6, 2021

Time To Include #ShowTheSalary In The Hiring Process by Joe Patti

There has been a growing campaign internationally in the non-profit/charity sectors over recent years for employers to include a salary range when conducting job searches rather than utilizi…

SOURCE: at 05:48PM
Thursday, June 24, 2021

Self Serve Advertising Is The Future by Ceci Dadisman

Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billb…

SOURCE: at 06:43PM
Friday, June 18, 2021

Tools To Help De-Jargon Your Messaging by Ceci Dadisman

Note: There are no affiliate links included in this post.  In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither ar…

SOURCE: at 10:26AM
Sunday, June 6, 2021

Another New SBA Funding Program You Should Be Aware Of (With A Bonus Resource Hidden Gem) by Drew McManus

In early April, 2021 the U.S. Small Business Administration announced it was expanding the Economic Injury Disaster Loan (EIDL) and EIDL Advance program and as this last weekend, they annou…

SOURCE: at 05:03PM
Thursday, May 27, 2021

Only 7% Of The US Population Is Not Online by Ceci Dadisman

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 ye…

SOURCE: at 10:22AM
Monday, May 17, 2021

Cialdini’s Universal Principles of Influence Expanded and Updated by Ceci Dadisman

Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marke…

SOURCE: at 06:06PM
Thursday, May 13, 2021

Sold-Out Ticket Scams Start Hitting Social Media by Drew McManus

Scammers haven’t wasted any time attempting to suck blood from the turnip of burgeoning performing arts org concert activity. The latest attempt to exploit organizations focuses on events …

SOURCE: at 04:52PM
Wednesday, May 5, 2021

Why Plain Language Is Imperative For Our Survival by Ceci Dadisman

I’ve been on a war against jargon for a long time. Recently, I’ve come across a couple of things that reinforce the fact that we need to stop using jargon along with overly ornate langua…

SOURCE: at 06:43PM
Monday, May 3, 2021

Even More Reasons Web Accessibility Should Be On Your Radar by Drew McManus

The folks at UsableNet have some news you need to hear. In December 2020 they published a report that shows digital accessibility lawsuits rose 100% over 2020. These are lawsuits filed again…

SOURCE: at 04:54PM
Monday, April 26, 2021

Social Media Accessibility Checklist by Ceci Dadisman

I recently tuned in to a live LinkedIn presentation by one of my favorite people: Scott Stratten. (If you were at the NAMP conference in Louisville in 2011, you’ll remember his amazing key…

SOURCE: at 05:29PM
Thursday, April 15, 2021

Ever Wish You Had A Do Not Disturb Light When Working From Home? by Drew McManus

Since the onset of pandemic, arts admins have navigated the working from home rapids. One of the primary challenges is letting others in the same space know when you’re at a point where yo…

SOURCE: at 01:45PM
Tuesday, April 6, 2021

Candidate Resumes Are Officially A Thing At Arts Admin Jobs by Drew McManus

Now that job postings are returning to pre-pandemic levels at our sister site, Arts Admin Jobs, it’s time to launch the next big thing: a candidate database where job seekers can post thei…

SOURCE: at 05:21PM
Thursday, April 1, 2021

What Butter Can Teach Us About Marketing by Ceci Dadisman

I’m about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about…

SOURCE: at 04:22PM
Wednesday, March 24, 2021

Show Me What You Love About The Arts Without Using Pictures Of The Arts by Joe Patti

Advisory Board for the Arts sponsored a webinar discussing how Utah Symphony shifted its marketing focus to emphasize emotional factors and shared values.  Karen Freeman, Executive Director…

SOURCE: at 04:07PM
Tuesday, March 16, 2021

Quickbooks Rolls Out Fee Increase During Pandemic by Drew McManus

Quickbooks sent users an email on 3/10/21 notifying them the ACH (Automated Clearing House) payment option that allows clients to pay invoices with funds directly from a bank account was goi…

SOURCE: at 01:49PM
Wednesday, March 10, 2021

When A Slow Page Load Time Is Brilliant Marketing by Ceci Dadisman

It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes …

SOURCE: at 02:30PM
Tuesday, March 2, 2021

Top Level Navigation: To Click Or Not To Click by Drew McManus

When it comes to designing your website navigation menu, you’ll eventually need to make one critical choice in the form of deciding whether to make the top-level navigation menu items clic…

SOURCE: at 03:40PM
Monday, February 22, 2021

Tracking Blackbaud Donations Using GTM by Ceci Dadisman

If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in…

SOURCE: at 12:43PM

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