Tuesday, January 19, 2021

Get Up And Running With Google Search Console by Drew McManus

While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it’s increasingl…

Linked From artshacker.com at 06:05PM
Monday, January 11, 2021

How To Make Concert Programs The Right Way by David Macdonald

If you’ve been in a position of having to create a concert program, or have them emailed from colleagues and collaborators, you know there are lots of ways to deal with positioning compose…

Linked From artshacker.com at 02:48PM
Thursday, December 31, 2020

Plan For An Inclusive Post-Covid Cultural Experience by Joe Patti

In mid-December 2020, LaPlaca Cohen and Slover Linett Audience Research released an analysis of the data they collected in the Covid edition of the CultureTrack survey through the lens of ra…

Linked From artshacker.com at 04:17PM
Tuesday, December 15, 2020

You Probably Have More Broken Links Than You Realize by Drew McManus

Among the numerous pandemic driven content management tasks that are likely on your plate, checking your site for broken links should be high priority item. If you’re like most groups, you…

Linked From artshacker.com at 05:53PM
Wednesday, December 9, 2020

Why You Should Be Tracking Incremental Conversions by Ceci Dadisman

This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal…

Linked From artshacker.com at 05:40PM
Wednesday, December 2, 2020

Work On Those Re-Opening Venue Images by Joe Patti

Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open,…

Linked From artshacker.com at 03:00AM
Sunday, November 29, 2020

A Pandemic Driven Update To Business Holiday Cards by Drew McManus

In 2018, I published an article that provided an option for creating a creative business card. Based on your feedback, it entirely helpful for many readers so I wanted to share an update tha…

Linked From artshacker.com at 03:00AM
Monday, November 16, 2020

Bridge the Board And Management With A Working Committee Structure by Eric Joseph Rubio

“I just love board meetings!” said no arts (or any other kind of) manager ever. While I can’t promise you will actually start to say that, I can offer a model that I’ve seen work wel…

Linked From artshacker.com at 03:00AM
Wednesday, November 11, 2020

Retargeting Website Visitors With Direct Mail by Ceci Dadisman

Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links.  You’re probably familiar with retargeting visitors who come to your websit…

Linked From artshacker.com at 05:42PM
Tuesday, November 3, 2020

Why You May Want To Wait Before Upgrading To Google Analytics 4 by Drew McManus

You may have heard about the big Google Analytics 4 (G4) rollout a few weeks ago. No doubt about it, G4 ushers in a remarkable new world of tools that add AI-driven insights, even better cro…

Linked From artshacker.com at 03:46PM
Monday, October 26, 2020

Your New Digital Whiteboard by Ceci Dadisman

Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your office whiteboard, I’ve got a digital solution for you! …

Linked From artshacker.com at 03:52PM
Tuesday, October 20, 2020

Looking For A Decentralized Office Phone Solution? by Drew McManus

Now that many organizations are vested in a remote workforce model, one of the logistical questions to consider is how to handle phone extensions. If your organization is a G Suite user, the…

Linked From artshacker.com at 04:34PM
Tuesday, October 6, 2020

Are You Getting Google Search Console’s Monthly Performance Reports? by Drew McManus

We haven’t talking about Google Search Console in a while, but it is still one of the best secret weapons most arts orgs aren’t using but should. Search Console works in tandem with Anal…

Linked From artshacker.com at 03:24PM
Wednesday, September 30, 2020

Yes, Data Driven Decision Making. But What Data Is Important? by Joe Patti

There is a big push, correctly, for arts organizations to employ data driven decision-making processes. However, not all data is of equal value. Colleen Dilenschneider recently made a good p…

Linked From artshacker.com at 03:14PM
Wednesday, September 23, 2020

The Data Doesn’t Lie by Ceci Dadisman

Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Co…

Linked From artshacker.com at 11:38AM
Wednesday, September 16, 2020

Please Don’t Ignore Me! Rethinking How We Design For Attention by Drew McManus

In an age where arts organizations are learning how to re-engage patrons with remote activity, it never hurts to reexamine what we take for granted. To that end, there’s a fantastic articl…

Linked From artshacker.com at 05:13PM
Tuesday, September 8, 2020

Yes, People Will Pay For Digital Content by Ceci Dadisman

There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out…

Linked From artshacker.com at 01:25PM
Wednesday, September 2, 2020

Better Music Experiences Come To Zoom With High Fidelity Audio by David Macdonald

A recent release of Zoom has brought, among other things, “High Fidelity Audio Mode” (High fidelity music mode in the application settings) to the Windows and Mac clients. The feature w…

Linked From artshacker.com at 11:40AM
Tuesday, August 25, 2020

It’s Time For An Admin User Audit by Drew McManus

Even in non-pandemic times, scheduling regular admin user audits is a good idea. What we’re talking about is going through all the online platforms your organization maintains and making s…

Linked From artshacker.com at 05:11PM
Monday, August 3, 2020

You Can’t Just Let People Tear Your Clothes Off Anymore by Joe Patti

Recently, International Alliance of Theatrical Stage Employees (IATSE), the union which has members working in performing arts venues, convention centers, movies, and television productions,…

Linked From artshacker.com at 03:00AM
Tuesday, July 28, 2020

An Easy Way To Limit URLs Allowed To Embed A Video by Drew McManus

One of the more popular questions coming in from my Venture Platform users right now is how to embed a video so it can only playback on a password protected page. The goal is straightforward…

Linked From artshacker.com at 06:20PM
Monday, July 20, 2020

4 Emails To Send That Don’t Ask For Money by Ceci Dadisman

Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some i…

Linked From artshacker.com at 10:33AM
Tuesday, July 14, 2020

Free Photoshop Template For Converting Images from Portrait Aspect Ratio To Landscape by Drew McManus

We’ve all been there: you need images in landscape aspect ratio for digital content but all of your source files are in portrait. Frustrating, right? For the most part, trying to convert a…

Linked From artshacker.com at 03:08PM
Tuesday, July 7, 2020

Special COVID-19 Edition Of CultureTrack Is Here by Ceci Dadisman

The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arrivin…

Linked From artshacker.com at 11:24AM
Tuesday, June 30, 2020

A Question Of Face Masks And Liability by Joe Patti

In an earlier entry, I had written about meeting the legal duty of care and planning to re-open your venue as Covid-19 restrictions are relaxed.  It is good to be aware of legal duty of car…

Linked From artshacker.com at 04:10PM
Thursday, June 25, 2020

Cross Pollinating Ideas About Moving Into The Realm Of Digital Experiences by Drew McManus

There’s an excellent article in the 6/23/2020 edition of SmashingMagazine.com by Suzanne Scacca that examines the ways COVID-19 is forcing the restaurant sector to radically rethink the wa…

Linked From artshacker.com at 11:52AM
Monday, June 15, 2020

What Is That Traffic From “l.facebook.com” In Google Analytics? by Ceci Dadisman

If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck…

Linked From artshacker.com at 03:39PM
Tuesday, June 9, 2020

Get The Right Microphone To Fit Your Needs by Drew McManus

There’s a great article from Adam Molina on soundguys.com that walks you through all of the considerations for selecting a microphone to use when creating online content. It’s clearly wr…

Linked From artshacker.com at 03:00AM
Thursday, June 4, 2020

If You’re Looking For An Easy To Use App For Scheduling Online Meetings, Check Out Vyte.in by Drew McManus

For the longest time, I’ve used Doodle to schedule online meetings. It’s still a great tool but since Covid-19 shutdowns began, I’ve discovered that Vyte.in is just as effective and te…

Linked From artshacker.com at 03:24PM
Monday, June 1, 2020

Gathering Data From Virtual Programming by Ceci Dadisman

As it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many…

Linked From artshacker.com at 03:00AM
Wednesday, May 27, 2020

Meeting Your Legal Duty Of Care In Post-Covid Reopening by Joe Patti

In another post, we had shared some general guidance provided by the Downtown Professionals Network for re-opening arts and cultural venues as Covid-19 restrictions ease up. The Event Safety…

Linked From artshacker.com at 03:17PM

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2019-2020 BROADWAY SEASON
Oct 06: Slave Play
Feb 01: The Minutes