All stories by Ceci Dadisman on BroadwayStars

Wednesday, September 14, 2022

Let’s Talk About TikTok by Ceci Dadisman

Ok folks, let’s talk about arts organizations on TikTok. In the past few months, I’ve noticed more and more establishing a presence and totally rocking it! I’ve been in the industry fo…

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Friday, September 2, 2022

A.D.E.I has to be more than checking a box by Ceci Dadisman

My colleague and frequent collaborator Ann Marie Sorrell is fond of saying that engagement with diverse communities must be more than “checking a box” and she’s absolutely correct.  A…

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Wednesday, February 16, 2022

Email Inspiration by Ceci Dadisman

I nerd out a lot about email marketing. Why? It is the most versatile and personal digital communications channel we have. We can segment our list to send highly relevant messages and see da…

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Wednesday, February 9, 2022

Pew Research Striking Findings by Ceci Dadisman

If you have read my previous posts, you know how much I love the Pew Research Center — there is so much great data from which we can learn. Recently, they put out their Striking Findings f…

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Tuesday, January 11, 2022

To Text Or Not To Text by Ceci Dadisman

That is the question. Whether ’tis more effective to send SMS messages to your patrons, or to take a stance against it and by opposing, miss out. With 97% of Americans owning a mobile phon…

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Tuesday, December 21, 2021

#ShowTheSalary by Ceci Dadisman

It’s no secret that many of us in the industry have been pushing organizations to list the salary range when advertising a job. This week, New York City has passed a law that employers mus…

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Thursday, September 16, 2021

Research Data On Vaccine Mandates by Ceci Dadisman

As organizations return to in-person events, many are deciding whether to have a vaccine mandate for staff, artists, and/or ticket buyers/attendees. My colleague Drew McManus is compiling a …

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Thursday, June 24, 2021

Self Serve Advertising Is The Future by Ceci Dadisman

Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billb…

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Friday, June 18, 2021

Tools To Help De-Jargon Your Messaging by Ceci Dadisman

Note: There are no affiliate links included in this post.  In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither ar…

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Thursday, May 27, 2021

Only 7% Of The US Population Is Not Online by Ceci Dadisman

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 ye…

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Monday, May 17, 2021

Cialdini’s Universal Principles of Influence Expanded and Updated by Ceci Dadisman

Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marke…

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Wednesday, May 5, 2021

Why Plain Language Is Imperative For Our Survival by Ceci Dadisman

I’ve been on a war against jargon for a long time. Recently, I’ve come across a couple of things that reinforce the fact that we need to stop using jargon along with overly ornate langua…

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Monday, April 26, 2021

Social Media Accessibility Checklist by Ceci Dadisman

I recently tuned in to a live LinkedIn presentation by one of my favorite people: Scott Stratten. (If you were at the NAMP conference in Louisville in 2011, you’ll remember his amazing key…

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Thursday, April 1, 2021

What Butter Can Teach Us About Marketing by Ceci Dadisman

I’m about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about…

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Wednesday, March 10, 2021

When A Slow Page Load Time Is Brilliant Marketing by Ceci Dadisman

It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes …

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Monday, February 22, 2021

Tracking Blackbaud Donations Using GTM by Ceci Dadisman

If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in…

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Tuesday, January 26, 2021

Tracking Conversions With GA Goals by Ceci Dadisman

In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we’ll take a look at exactly how to set those conversion a…

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Wednesday, December 9, 2020

Why You Should Be Tracking Incremental Conversions by Ceci Dadisman

This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal…

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Wednesday, November 11, 2020

Retargeting Website Visitors With Direct Mail by Ceci Dadisman

Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links.  You’re probably familiar with retargeting visitors who come to your websit…

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Monday, October 26, 2020

Your New Digital Whiteboard by Ceci Dadisman

Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your office whiteboard, I’ve got a digital solution for you! …

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Wednesday, September 23, 2020

The Data Doesn’t Lie by Ceci Dadisman

Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Co…

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Tuesday, September 8, 2020

Yes, People Will Pay For Digital Content by Ceci Dadisman

There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out…

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Monday, July 20, 2020

4 Emails To Send That Don’t Ask For Money by Ceci Dadisman

Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some i…

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Tuesday, July 7, 2020

Special COVID-19 Edition Of CultureTrack Is Here by Ceci Dadisman

The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arrivin…

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Monday, June 15, 2020

What Is That Traffic From “” In Google Analytics? by Ceci Dadisman

If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “”. You might be asking yourself, “What the heck…

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Monday, June 1, 2020

Gathering Data From Virtual Programming by Ceci Dadisman

As it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many…

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Thursday, May 21, 2020

Virtual Museum Tours Are So March by Ceci Dadisman

In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours…

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Thursday, May 14, 2020

Which Is Better: Plain Text Or Designed Emails? by Ceci Dadisman

A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, no…

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Thursday, April 23, 2020

To Google Grant Or Not To Google Grant by Ceci Dadisman

Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are mor…

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Tuesday, April 7, 2020

If You’ve Got A Date, You Can Automate by Ceci Dadisman

Automating emails can be a huge time-saver, not to mention provide more relevant messages to the recipients. In addition to the standard automated emails sent when people sign up for your li…

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Monday, March 23, 2020

Time To Say Goodbye…To People Who Never Open Your Emails by Ceci Dadisman

I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you’ve probably got some people on your list who haven’t opened any of you…

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All that Chat