All stories by Hannah Irene Rubenstein on BroadwayStars

Monday, February 24, 2025

Selling a show in London vs. New York by Hannah Irene Rubenstein

Producers Sonia Friedman, Lucas McMahon and more talk marketing strategies, critical reception and awards in the West End vs. Broadway.

SOURCE: Broadway News Subscription at 09:25AM
Thursday, February 20, 2025

How to boost the chances for a show to succeed on Broadway and in the West End by Hannah Irene Rubenstein

A closer look at what unites and divides theater culture in New York and London

SOURCE: Broadway News Subscription at 04:20PM
Friday, October 4, 2024

The rise of box office opening events by Hannah Irene Rubenstein

From a food truck for “Mean Girls” to a second-line parade for “A Wonderful World,” box office opening events are an increasingly popular way to grab attention and build an audience.

SOURCE: Broadway News Subscription at 08:30AM
Monday, July 29, 2024

What are revivals for? by Hannah Irene Rubenstein

One writer and theatermaker wonders if audiences and critics have forgotten, specifically when it comes to the 2024 revival of “Cabaret.” 

SOURCE: Broadway News Subscription at 08:30AM