All stories by John A. Bourdierd on BroadwayStars

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Friday, February 6, 2026

Meet the ‘closer ad’ by John A. Bourdierd

Baseball isn’t the only game in town with a closer — how to use advertising to convert to a sale

SOURCE: Broadway News Subscription at 07:30AM

Friday, July 25, 2025

Five tips to reach Gen Z and turn them into theatergoers by John A. Bourdierd

How to reach young audiences without being cringe

SOURCE: Broadway News Subscription at 07:30AM

Friday, May 30, 2025

Your campaign’s new MVP? Artificial intelligence by John A. Bourdierd

Five ways your agency can use AI for more efficient digital advertising campaigns.

SOURCE: Broadway News Subscription at 07:59AM

Friday, October 4, 2024

Who’s the captain of your campaign? by John A. Bourdierd

Mastering Meta ads in the age of creative targeting

SOURCE: Broadway News Subscription at 08:30AM

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Show: Company (12)

Show: Wanted (6)

Show: Ragtime (5)

Show: Six (5)

Show: Art (5)

Show: Home (5)

Show: Hamilton (4)

Show: Operation Mincemeat (4)

Show: The Balusters (4)

Show: Come From Away (4)

Show: Purpose (3)

Show: Cats (3)

Show: Wicked (3)

Show: Death Becomes Her (3)

Show: Cats: The Jellicle Ball (3)

Show: The Phantom of the Opera (3)

AUTHORS  |  SITES  

• Adam Feldman
• Adam Hetrick
• Adam Szymkowicz
• Alan Henry
• Alexis Soloski
• Andrew Gans
• Barbara Hoffman
• Ben Brantley
• Beth Stevens
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• Brian Scott Lipton
• Caitlin Huston
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• Carey Purcell
• Caryn Robbins
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• Charles Isherwood
• Charles McNulty
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• Corine Cohen
• Dan Rubins
• Darryl Reilly
• David Cote
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• David Rooney
• Deirdre Donovan
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• Dmitry Zvonkov
• Elisabeth Vincentelli
• Ellis Nassour
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• Frank Rich
• Frank Rizzo
• Gordon Cox
• Henrik Eger
• Jacob Horn
• James Marino
• Jan Simpson
• Jason Zinoman
• Jeff Lunden
• Jeremy Gerard
• Jesse Oxfeld
• JN Benjamin
• Joe Dziemianowicz
• John Simon
• Jonathan Mandell
• Jordan G. Teicher
• Joseph Cervelli
• Joseph Marzullo
• Josh Ferri
• Justin Chang
• Kathryn Osenlund
• Kathy Henderson
• Ken Davenport
• Ken Levine
• Kenneth Jones
• Laura Axelrod
• Lauren Class Schneider
• Lawrence Bommer
• Lee Seymour
• Leonard Jacobs
• Linda Holt
• Linda Winer
• Lindsay Barenz
• Lisa Kennedy
• Lizzie Loveridge
• Logan Culwell-Block
• Louisa Brady
• Marc Hershberg
• Marcus Crowder
• Margaret Hall
• Mark A. Robinson
• Mark Kennedy
• Mark Robinson
• Mark Shenton
• Mark Swed
• Matt Wolf
• Matthew Blank
• Matthew Murray
• Matthew Wexler
• Melissa Rose Bernardo
• Mia Bonadonna
• Michael Billington
• Michael Dale
• Michael Gioia
• Michael Paulson
• Michael Portantiere
• Michael Riedel
• Michael Roberts
• Michael Sommers
• Milo Shapiro
• Nathan Skethway
• Nicole Rosky
• Nicole Serratore
• Olivia Clement
• Oscar E. Moore
• Pat Cerasaro
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• Penny Landau
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Today on Broadway: Thursday, Feb. 5, 2026: ‘Moulin Rouge’ to close in July

Special Episode: Allison Bailey on life in the bubble and building her cabaret debut

Broadway Grosses Report: Feb. 4, 2026

Stagecraft: Matthew Libby on “Data”

Last Week on Broadway: Monday, Feb. 2, 2026

This Week on Broadway for February 1, 2026: The Bookstore @ 59e59

In Review: ‘Harry Potter and the Cursed Child’ National Tour at the Dr. Phillips Center in Orlando

Broadway Grosses Report: Jan. 28, 2026

Last Week on Broadway: Monday, Jan. 26, 2026

This Week on Broadway for January 25, 2026: Data @ The Lucille Lortel Theatre

MORE...

2025-2026 BROADWAY SEASON

Jun 12, 2025: Call Me Izzy - Studio 54

Aug 14, 2025: Mamma Mia - Winter Garden Theatre

Aug 18, 2025: Jeff Ross: Take A Banana For The Ride - Nederlander Theatre

Sep 16, 2025: Art - Music Box Theatre

Sep 28, 2025: Waiting For Godot - Hudson Theatre

Sep 29, 2025: Punch - Samuel J. Friedman Theatre

Oct 08, 2025: Beetlejuice - Palace Theatre

Oct 16, 2025: Ragtime - Vivian Beaumont Theater

Oct 28, 2025: Liberation - James Earl Jones Theatre

Oct 30, 2025: Little Bear Ridge Road - Booth Theatre

Nov 09, 2025: The Queen of Versailles - St. James Theatre

Nov 13, 2025: Oedipus - Studio 54

Nov 16, 2025: Chess - Imperial Theatre

Nov 20, 2025: Two Strangers (Carry a Cake Across New York) - Longacre Theatre

Dec 08, 2025: Marjorie Prime - Hayes Theater

Jan 08, 2026: Bug - Samuel J. Friedman Theatre

Mar 12, 2026: Every Brilliant Thing - Hudson Theatre

Mar 23, 2026: Giant - Music Box Theatre

Mar 30, 2026: Dog Day Afternoon - August Wilson Theatre

Apr 06, 2026: Becky Shaw - Hayes Theater

Apr 07, 2026: Cats: The Jellicle Ball - Broadhurst Theatre

Apr 09, 2026: Death of a Salesman - Winter Garden Theatre

Apr 12, 2026: Titanique - St. James Theatre

Apr 15, 2026: The Fear of 13 - James Earl Jones Theatre

Apr 16, 2026: Proof - Booth Theatre

Apr 19, 2026: Fallen Angels - Todd Haimes Theatre

Apr 20, 2026: Schmigadoon! - Nederlander Theatre

Apr 21, 2026: The Balusters - Samuel J. Friedman Theatre

Apr 22, 2026: Beaches A New Musical - Majestic Theatre

Apr 23, 2026: The Rocky Horror Show - Studio 54

Apr 25, 2026: Joe Turner's Come and Gone - Ethel Barrymore Theatre

Apr 26, 2026: The Lost Boys - Palace Theatre

Apr 26, 2026: 2025-2026 Tony Awards Eligibility Cut-Off

Apr 26, 2026: Drama Desk Cut-Off

Apr 29, 2026: Drama Desk Nominations

May 05, 2026: 2025-2026 Tony Awards Nominations Announced

May 17, 2026: The 70th Drama Desk Awards - The Town Hall

Jun 02, 2026: The Theatre World Awards

Jun 07, 2026: 79th Annual Tony Awards - Radio City Music Hall

Aladdin

& Juliet

The Book of Mormon

Buena Vista Social Club

Bug

Chess

Chicago

Death Becomes Her

The Great Gatsby

Hadestown

Hamilton

Harry Potter and the Cursed Child

Hell's Kitchen

Just in Time

The Lion King

Marjorie Prime

Maybe Happy Ending

MJ: The Michael Jackson Musical

Moulin Rouge! The Musical

Oedipus

Operation Mincemeat

The Outsiders

Six

Stranger Things: The First Shadow

Two Strangers (Carry a Cake Across New York)

Wicked

Aladdin

& Juliet

The Book of Mormon

Buena Vista Social Club

Bug

Chess

Chicago

Death Becomes Her

The Great Gatsby

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